HIVITA HAPPY ENERGY TURMERIC is concentrated, water dispersible & with enhanced bioequivalence of curcuminoids for optimal absorption. The premium formulation relieves inflammation, and mild joint aches/pains/stiffness, & decreases symptoms of mild arthritis and osteoarthritis in a convenient one-a-day therapeutic dose.


BACKGROUND INFORMATION

Curcumin/ curcuminoids are the bioactive phytochemicals in Turmeric that provide therapeutic benefits.

Turmeric is botanically known as Curcuma longa. It is a rhizomatous herbaceous perennial plant belonging to the ginger family, which is native to tropical South Asia. Turmeric has a very long medicinal use history dating back 4000 years. The rhizome is the plant part that provides its therapeutic benefits.

General Guidelines and information in comparing different herbal supplements. Always consider the following features :
1.Plant part which is therapeutic( Based on Scientific and Traditional evidence).

2. Herbal equivalent(Equiv.)--Conversion of Herbal Extract amount into Equivalent amount of Herb
3. Standardized (stand.)bioactive or phytochemical in the herb. The presence of standardized bioactive serves as a marker & a measure of the batch-to-batch therapeutic consistency of herbs. When standard bioactive can be claimed, it offers advantages over the Herbal equivalent alone on certain occasions.
4. Special Feature of the Herb used in the supplement if specified --like sustained release, bioavailability studies, Optimised or concentrated form. These could potentially provide a better bioequivalent at a lower dose as compared to just items 2 and 3 above.