$0.00
MYC Loyalty Membership
Buying Prescriptions Online at the My Chemist
Colgate Optic White Purple Serum 40ml
  Product ID: 2730829

SELECT A PRESCRIPTION
IMPORTANT NOTE: A VALID AUSTRALIAN PRESCRIPTION IS REQUIRED TO BE SENT BY POST BEFORE THIS ITEM CAN BE SHIPPED
PRIVATE PRESCRIPTION PRICE
N/A
Add to cart Add to cart
DISCOUNTED PBS PRICE
N/A
Add to cart
CONCESSION PBS PRICE
N/A
Add to cart
SAFETY NET PRICE
N/A
Add to cart

S8 Note - This prescription item is Schedule 8 and can only be supplied on a script from a registered doctor in Queensland. Any prescriptions from any other state cannot be filled and will be returned in the mail

Product Name
Product Name
Product Name
Product Name
Product Name
Product Name
Product Name
Product Name
Product Name
Colgate Optic White Purple Serum 40ml

Colgate Optic White Purple Serum 40ml

Product ID: 2730829
$31.99
$3.01 Off RRP
Don't Pay RRP: $35.00
QTY
Add to cart
IMPORTANT NOTICE:
Add to cart
PLEASE READ THE CONDITIONS BELOW AND CHECK THE BOX TO ENABLE PURCHASE OF THIS PRODUCT.
Prescription arrow

Pharmacist Only Medicine

This product is a Healthcare Practitioner-only dispensed medicine. To allow us to dispatch this product we require you to complete an online health questionnaire to allow our Healthcare practitioner to ensure that this product is suitable for you. Our healthcare practitioner may need to contact you if they feel a further consultation is required based on the product you are purchasing. If preferred our Healthcare practitioners are available if you wish to talk to them on 1300 367 283 free of charge.

ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. INCORRECT USE COULD BE HARMFUL.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT. INCORRECT USE COULD BE HARMFUL.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. WEAR PROTECTIVE CLOTHING, HATS AND EYEWEAR WHEN EXPOSED TO THE SUN. PROLONGED SUN EXPOSURE SHOULD BE AVOIDED. FREQUENT USE AND RE-APPLICATION IN ACCORDANCE WITH DIRECTIONS IS REQUIRED FOR EFFECTIVE SUN PROTECTION.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. USE IN CONJUNCTION WITH A HEALTHY DIET AND EXERCISE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
THIS PRODUCT IS NOT AVAILABLE FOR PURCHASE BY THE GENERAL PUBLIC.
BREAST MILK IS BEST FOR MOST BABIES. INFANT FORMULA IS A HEALTHY ALTERNATIVE IF NEEDED. RETAIL QUANTITIES ONLY. LIMITS APPLY.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. WEAR PROTECTIVE CLOTHING, HATS AND EYEWEAR WHEN EXPOSED TO THE SUN. PROLONGED SUN EXPOSURE SHOULD BE AVOIDED. FREQUENT USE AND RE-APPLICATION IN ACCORDANCE WITH DIRECTIONS IS REQUIRED FOR EFFECTIVE SUN PROTECTION.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. USE IN CONJUNCTION WITH A HEALTHY DIET AND EXERCISE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. INCORRECT USE COULD BE HARMFUL.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT. INCORRECT USE COULD BE HARMFUL.
 

Information

Colgate Purple
Colgate Purple
Colgate Purple
Colgate Purple

Colour corrects* & Whitens
*effect is temporary

Colgate Purple

Add a whitening boost to every brush!

Colgate Purple

Clinically Tested Technology

Colgate Purple

General Information

Our ultimate purple serum colour corrects & whitens*. Dual-Action Formula for Immediate Color Correction* & lasting^ whitening results. A 3-step whitening Boost. Pump, Purple, Smile!

Colgate Optic White Purple Serum.
Our ultimate purple serum colour corrects* & acts as a whitening booster**.

Dual-Action Formula for Immediate Color Correction* & lasting^ whitening results.

A 3-step whitening Boost**. Pump, Purple, Smile!

Clinically tested technology, enamel safe, for daily use.

For best results, use the Optic White 5% Hydrogen Peroxide toothpaste and brush for 2 minutes. Following this, apply 1 pump on a soft bristle toothbrush and gently brush for 2 minutes. Expel excess and rinse mouth after use. Do not swallow.

Size: 40mL

Flavour: Refreshing mint & yuzu

*Effect is temporary.
**vs brushing with Colgate non whitening toothpaste alone.
^By removing surface stains with twice daily brushing after 2 weeks of use. Individual results may vary.

Suitable For: Halal

Product Claims: Slick & smooth serum texture, refreshing mint & yuzu flavour, enamel safe. Safe for daily use.

Lifestyle Claim: Halal

Size: 40mL

KEY FEATURES

• PURPLE SERUM: Neutralise yellow tones to colour correct
• DUAL-ACTION FORMULA: Provides immediate colour correction* & lasting^ whitening. Clinically tested technology
• TEETH WHITENING BOOSTER**: Whitens and brightens your teeth while freshening breath
• REFRESHING MINT & YUZU FLAVOUR: To freshen breath while it whitens
• A 3 STEP WHITENING BOOST: Pump, Purple, Smile!

Warnings

Not recommended for kids under 12 years old.

IMPORTANT INFORMATION

This is not a substitute for your everyday fluoride toothpaste.

Ingredients

Glycerin, Water, Hydrated Silica, PEG-12, Flavour, Potassium Hydroxide, Benzyl Alcohol, Xanthan Gum, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Sodium Saccharin, Cellulose Gum, CI 17200, CI 42090.

Directions

Recyclable Packaging?: No

Rated 5 out of 5 by from Colgate Optic White Purple Serum Review [This review was collected as part of a promotion.] The product claims to neutralize yellow tones using color-correcting technology, and I did notice a temporary brightening effect after application. However, the results are more of an optical illusion rather than a deep whitening treatment. If you’re looking for an instant, subtle boost before an event, this works well, but it doesn’t replace professional whitening or long-term treatments like hydrogen peroxide-based gels.
Date published: 2025-02-26
Rated 5 out of 5 by from Yellow, purple white!! [This review was collected as part of a promotion.] What a transformation. We used the Colgate Optic White Purple Serum recently. And even our dentist was impressed with a lot less yellow on our teeth. Amazing!!
Date published: 2025-02-24
Rated 5 out of 5 by from Effective [This review was collected as part of a promotion.] Overall the product worked well, there wasn't as much of a drastic change as I was hoping for but if used twice daily it was effective in ensuring I had a bright white smile. I would recommend this as a effective quick solution.
Date published: 2025-02-19
Rated 5 out of 5 by from Works great [This review was collected as part of a promotion.] Very happy with this product. Its simple to use whitening is noticeable. Definitely recommend!
Date published: 2025-02-18
  • y_2025, m_3, d_13, h_9
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.42
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_50
  • loc_en_AU, sid_151381, prod, sort_[SortEntry(order=RATING, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_chemistwarehouse
  • bvseo_sdk, net_sdk, 3.2.0.0
  • CLOUD, getReviews, 1ms
  • REVIEWS, PRODUCT
MYC Loyalty Membership