Colgate Total Active Prevention Active Fresh Toothpaste. Clinically Tested. 24 Hour Antibacterial Protection*. 3X More Effective at Fighting a Root Cause**. Designed to remove the plaque that causes bad breath, keeping your mouth fresher^

Colgate Total Active Prevention Active Fresh Toothpaste.
Clinically Tested
24 Hour Antibacterial Protection*
3X More Effective at Fighting a Root Cause**
Designed to remove the plaque that causes bad breath, keeping your mouth fresher†
A multi benefit toothpaste

Size: 115g

Flavour: Mint

Directions for use:
Brush thoroughly at least twice a day or as directed by your dental professional. Do not swallow. Rinse with a small amount of water. Not recommended for children 6 years or less. Colgate recommends specially formulated Colgate children's toothpaste. Up to 12 hours of protection against bacteria with 4-weeks continuous use.

Helps strengthen, reharden and protect enamel to prevent erosion.
Helps prevent many oral care issues^. This formula contains a unique system that stabilises our active ingredient and is designed for superior^^ performance.
*2x daily (every 12 hours) brushing with 4 weeks continued use.
**Fight tartar, cavities and bad breath based on bacterial plaque reduction vs. non-antibacterial fluoride toothpaste with 3 months continued use.
^bad breath, cavities, enamel erosion, tartar, plaque, stains, bacteria on gums.
^^vs. a non-antibacterial fluoride toothpaste.
†vs. regular fluoride toothpaste.
New reformulation available from February 2025

We've switched to a recyclable tube & carton! Follow local council guidelines for recycling. HDPE 2 plastics or recycle with TerraCycle. Active Prevention

Product Claims: Designed to remove the plaque that causes bad breath, keeping your mouth fresher (vs regular fluoride toothpaste)

Boxed Contents: 1 Toothpaste

Size: 115g

KEY FEATURES

• - 3X MORE EFFECTIVE AT FIGHTING A ROOT CAUSE OF ORAL HEALTH ISSUES: (Fight tartar, cavities and bad breath based on bacterial plaque reduction vs. non-antibacterial fluoride toothpaste with 3 months continued use.)
• - ACTIVE PREVENTION 24 HOUR ANTIBACTERIAL PROTECTION: When used 2x daily (every 12 hours) brushing with 4 weeks continued use.
• - CLINICALLY TESTED: Helps prevent many oral care issues (bad breath, cavities, enamel erosion, tartar, plaque, stains, bacteria on gums).
• - MOUTH FRESHENING: Designed to remove the plaque that causes bad breath, keeping your mouth fresher (vs. regular fluoride toothpaste).
• - STRENGTHENS ENAMEL: Helps strengthen, reharden and protect enamel to prevent erosion.