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Home / Personal Care / Oral Hygiene and Dental Care / Toothpaste / Colgate Toothpaste / Colgate Optic White Teeth Whitening
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Colgate Toothpaste Optic White Lumionus Express Teeth Whitening 125g
  Product ID: 2653357

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Colgate Toothpaste Optic White Lumionus Express Teeth Whitening 125g

Colgate Toothpaste Optic White Lumionus Express Teeth Whitening 125g

Product ID: 2653357
$13.99
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Pharmacist Only Medicine

 This product is a Healthcare Practitioner-only dispensed medicine. To allow us to dispatch this product we require you to complete an online health questionnaire to allow our Healthcare practitioner to ensure that this product is suitable for you. Our healthcare practitioner may need to contact you if they feel a further consultation is required based on the product you are purchasing. If preferred our Healthcare practitioners are available if you wish to talk to them on 1300 367 283 free of charge.

ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. INCORRECT USE COULD BE HARMFUL.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT. INCORRECT USE COULD BE HARMFUL.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. WEAR PROTECTIVE CLOTHING, HATS AND EYEWEAR WHEN EXPOSED TO THE SUN. PROLONGED SUN EXPOSURE SHOULD BE AVOIDED. FREQUENT USE AND RE-APPLICATION IN ACCORDANCE WITH DIRECTIONS IS REQUIRED FOR EFFECTIVE SUN PROTECTION.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. USE IN CONJUNCTION WITH A HEALTHY DIET AND EXERCISE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
THIS PRODUCT IS NOT AVAILABLE FOR PURCHASE BY THE GENERAL PUBLIC.
BREAST MILK IS BEST FOR MOST BABIES. INFANT FORMULA IS A HEALTHY ALTERNATIVE IF NEEDED. RETAIL QUANTITIES ONLY. LIMITS APPLY.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. WEAR PROTECTIVE CLOTHING, HATS AND EYEWEAR WHEN EXPOSED TO THE SUN. PROLONGED SUN EXPOSURE SHOULD BE AVOIDED. FREQUENT USE AND RE-APPLICATION IN ACCORDANCE WITH DIRECTIONS IS REQUIRED FOR EFFECTIVE SUN PROTECTION.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. USE IN CONJUNCTION WITH A HEALTHY DIET AND EXERCISE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. INCORRECT USE COULD BE HARMFUL.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT. INCORRECT USE COULD BE HARMFUL.
 

Information

Colgate
Colgate
Colgate
Colgate

General Information

Colgate Optic White Luminous Express Teeth Whitening toothpaste removes deep stains fast*.

Colgate Optic White Luminous Express Teeth Whitening Toothpaste is powered by hydrogen peroxide, the same teeth whitening ingredient used by dentists.

It deeply whitens beyond surface stains, with a 2% hydrogen peroxide formula and removes deep stains fast*.

Colgate Optic White Luminous Express Teeth Whitening toothpaste is:
- Enamel safe for daily use
- Designed for no tooth sensitivity
- Vegan
- Sugar free
- Gluten free

Size: 125g
Flavour: Fresh Mint

*With twice daily brushing. Results in as little as 3 days. Individual results may vary.

Whiter teeth in 3 days^

Boxed Contents: 1 Toothpaste

Size: 125g

KEY FEATURES

• TEETH WHITENING TOOTHPASTE: Colgate Optic White Luminous Express is a teeth whitening toothpaste in a fresh mint flavour
• POWERED BY 2% HYDROGEN PEROXIDE: the same teeth whitening ingredient dentists use
• REMOVES DEEP STAINS FAST*: for a brighter smile
• DEEPLY WHITENS BEYOND SURFACE STAINS: to whiten your teeth inside and out
• DAILY USE: This toothpaste is enamel safe, suitable for daily use

Warnings

Some people may experience tooth sensitivity for gum discomfort when using whitening products. This discomfort is temporary and not harmful. If you experience more than mild tooth sensitivity, stop use and consult your dentist.

Ingredients

Propylene Glycol, Calcium Pyrophosphate, PVP, PEG/PPG116/16 Copolymer, PEG12, Glycerin, Flavour, Hydrogen Peroxide, Sodium Lauryl Sulfate, Silica, Tetrasodium Pyrophosphate, Sodium Monofluorphosphate, Sodium Saccharin, Disodium Pyrophosphate, Sucralose, BHT. Contains the equivalent of 1000 ppm Fluoride.NO COLGATE TOOTHPASTE CONTAINS SUGAR.

Active Ingredients: Hydrogen Peroxide 2% W/W

Contains: Contains the equivalent of 1000 ppm Fluoride.

Directions

Brush thoroughly at least twice a day or as directed by your dental professional. Do not swallow. Rinse with a small amount of water. Not suitable for children under 6 years unless recommended by your dental professional. Keep out of reach of children. Store below 25°C.

USAGE ADVICE

Some people may experience tooth sensitivity for gum discomfort when using whitening products. This discomfort is temporary and not harmful. If you experience more than mild tooth sensitivity, stop use and consult your dentist.

Storage Temperature: Store below 25°C.

RECYCLABLE INFORMATION

This carton contains recycled material and is recycled.

Recyclable Packaging?: Yes

Rated 4 out of 5 by from Colgate bright white [This review was collected as part of a promotion.] Taste was strong at first - but okay once used to it. Noticed a difference teeth look cleaner and brighter.
Date published: 2021-04-19
Rated 4 out of 5 by from Nowlsy loves [This review was collected as part of a promotion.] Making my teeth whiter and brighter my friends have noticed
Date published: 2021-04-19
Rated 4 out of 5 by from Whiter Teeth [This review was collected as part of a promotion.] Teeth whitening toothpaste that works. Pleasant taste.
Date published: 2021-04-19
Rated 4 out of 5 by from More beneficial for non-smokers. [This review was collected as part of a promotion.] Huge fan of this particular brand of toothpaste. I always try to get it on sale and stock up on it! It’s definitely a product that’s in demand and popular. One of the very few brands I’ve seen results with within two weeks. I’m a smoker so knowing my teeth can get a thorough clean and whiten at the same time makes me a happy customer. Although it doesn’t bring them up as white as it says (in my case anyway) it’s still a useful product that will give your teeth a deep clean. My teeth are probably the whitest they’ve ever been using this particular toothpaste. Would recommend!
Date published: 2019-08-06
Rated 4 out of 5 by from Resonably priced [This review was collected as part of a promotion.] Colgate Optic White I like to use to whiten my teeth. You see results within 3 days. It feels good on my teeth and tastes nice. The after taste is nice also. It leaves my mouth feeling fresh and clean. I use this morning and night time. Sometimes I take to work and use in my lunchtime. I recommend this paste.
Date published: 2019-07-24
Rated 4 out of 5 by from Good quality Nice smell, love this product, will buy again
Date published: 2018-11-01
Rated 4 out of 5 by from Good product This product does help to brighten and leaves a nice fresh minty taste..Not to strong compared to others. Great to brighten your teeth a few shades whiter!
Date published: 2018-10-19
Rated 4 out of 5 by from Like It My favourite thing about this toothpaste is how minty and clean your mouth feels after using it, its strong which i like. As for the whitening aspect, i use it to maintain other stronger whitening i have had done. I did see a brightening effect when this was used on its own but it was subtle, it is not the type of product that will whiten dramatically. But in saying that i still really like it.
Date published: 2018-10-15
Rated 4 out of 5 by from Whitens for sure, but has a weird taste. [This review was collected as part of a promotion.] I picked this toothpaste up in my Rewards Room order as I love teeth whitening products. Colgate has always been a favourite brand of mine, but I have never tried one that claims to whiten in three days. The whitening effect is definitely apparent! I used it morning and night for a week, and have definitely noticed a difference. It's one of the few toothpastes that actually work, so the results have been quite surprising. I also usually find with products that contain peroxide, I get sensitivity with continued use, however have not experienced that issue with this toothpaste which is great! The only downside is the taste. I'm really not a huge fan of it. I have used a teeth whitening gel with similar active ingredients and it definitely has the same odd taste. I think Colgate has tried to cover the taste but if they figured out a way to completely mask it, it would be a contender as a forever toothpaste for me.
Date published: 2018-08-20
Rated 4 out of 5 by from Seems To Be Working [This review was collected as part of a promotion.] I've been using this toothpaste everyday since I picked it up in the recent rewards room. It claims to whiten teeth in 3 days which to my surprise, it does. Not by much, but I can definitely notice a difference. The more I use it the better the results will be I'm assuming. I've experienced no sensitivity at all, which makes me excited to keep using this. It also has an odd taste to it; its minty but not the mint I'm used to in toothpastes. In saying that, it's not a bad thing.
Date published: 2018-08-10
Rated 4 out of 5 by from Noticeably whiter [This review was collected as part of a promotion.] After 3 days of first using this product I noticed my teeth were defiantly whiter than before. I gave it 4/5 because I don't believe my teeth got a full 3 shades whiter. In my eyes they only got 1 or 2 whiter than post-product. The taste isn't the best thing, but can I really complain if it makes my teeth look far better and cleaner?!?! Colgate continue to impress me with all their products thats for sure.
Date published: 2017-05-19
Rated 4 out of 5 by from Really works - easy to use whitening! [This review was collected as part of a promotion.] I have been pleasantly pleased with my results. I wouldn't say it's been 3 shades whiter (which is why I am only giving it 4 stars instead of 5) but I will definitely say it's been 1-2 shades lighter with continued use. I brush my teeth twice a day and have been consistently using this product for over a month and I took some before/after photos and you can definitely SEE a difference - so I am super pleased, especially considering most at home whitening products are in the $30 to $50 range and this one is only 10-13.00 so it's a real steal of a deal. I like the taste as well it's not as strong as some other toothpastes and it is easy to use and it has an almost cleaning sensation when you use it (feels more like paste/gritty then regular gel type toothpaste). Overall, found it to be a cheap alternative for teeth whitening and would recommend!
Date published: 2017-03-19
Rated 4 out of 5 by from Subtle Difference [This review was collected as part of a promotion.] I've been using this toothpaste for perhaps a year or more now, and it by no means gives you perfectly pearly whites. My teeth aren't yellow but they're not white. I believe it has made a difference, even though I think only a small difference really. The taste is definitely much different to an ordinary toothpaste! Much more bitter and foams up differently. I find it difficult to spit it all out too. :P I don't think it's worth the extra $2/$3, I don't see any extra change. But in addition to perhaps professional teeth whitening, this product will help to keep away the discolouration. I'll keep buying this product, it's often nearly always 20% off at the supermarket.
Date published: 2016-03-09
Rated 4 out of 5 by from Noticed a difference and no irritation [This review was collected as part of a promotion.] I received this toothpaste as part of the June Discovery Bag 2015 (thank you!) and I was thrilled because I knew there had been a BH trial recently with this paste and I wanted to see how well it worked for me. And I like trying new whitening pastes, a simple pleasure in life! The paste comes packed in a flashy red and silver cardboard box and the pack is a flip top stand alone container of 85g and looks good in my bathroom. I'm a bit hesitant with whitening toothpastes because after a day or two of use, I get tiny irritating sensitive blisters on the insides of my cheeks and a sort of metallic taste which basically means the paste is too strong for me. But, I was very pleasantly surprised that I didn't have any negative reaction with this paste. Therefore, I was able to use it in the morning and at night.
Date published: 2015-06-21
Rated 4 out of 5 by from Good Whitening Toothpaste [This review was collected as part of a promotion.] I received a sample of Colgate Optic White Express White toothpaste in the June Discovery Bag. I have been using it for a week and I can say there is a slight change in the shade of my teeth. It’s a shade whiter since I started using it. It has strong minty taste which leaves your mouth feeling fresh.
Date published: 2015-06-19
Rated 4 out of 5 by from Nice whitening toothpaste!! [This review was collected as part of a promotion.] I love whitening toothpastes in general !! I was curious to try this express one as it claim to white your teeth in fast 3 days time!! I switched myself to this toothpaste as soon as I got this one to try in June discovery bag !! Toothpaste are handy and you can definitely use them up , I did share this one with my husband we both loved it it leaves your mounts fresh and clean all through the day , I am already head over heals with the after brushing effects they only thing that I was disappointed was I could not find my teeth whitened in 3 days but I love it anyway !!
Date published: 2015-06-17
Rated 4 out of 5 by from Pleasant tasting and very affordable [This review was collected as part of a promotion.] I have heard that whitening toothpastes are just a gimmick and don't really work. I was pleasantly surprised as after about 1 week I did notice my teeth are a little whiter. I suppose it depends on your age and the state of your teeth. As I am in my 50's I don't have the same teeth as a 20 year old but I can see a difference.
Date published: 2015-04-24
Rated 4 out of 5 by from left with a brighter smile! [This review was collected as part of a promotion.] I was a bit skeptical to try this and expect results as I've used several "whitening" toothpastes before, but this one surprised me! After a couple of weeks using it my teeth are noticeably whiter and as an avid coffee drinker, I can continue without worrying about the consequences.
Date published: 2015-04-17
Rated 4 out of 5 by from Good tasting toothpaste that protects your teeth and brightens them [This review was collected as part of a promotion.] The red packaging of Colgate Optic White is eye catching and a little bit sexy. Inside is a toothpaste with all the cavity prevention and tooth protection that you would expect but with the added bonus that it whitens your teeth. They claim up to one shade in 2-3 days and 3-4 with continual use. The product is fresh and minty but not burny minty. There is also a slight gritty feel to the paste which I personally really liked. My teeth felt very clean afterwards. I had avoided whitening pastes as I have sensitive gums but I did not have any adverse effects. Whilst I loved the feel and would repurchase this product for the mouthfeel and the clean it gave me, I am not sure about the whitening claims. However, one shade or even 3 shades whiter is very difficult for a layman to spot. I am glad Beauty Heaven gave me the opportunity to talk to a Colgate representative when I was given this to trial at a Beauty Degustation. They were able to explain the active ingredients, a very small percentage of hydrogen peroxide, and allay any fears I may have held. This will be MY toothpaste from now on.
Date published: 2015-04-16
Rated 4 out of 5 by from I think i am a believer [This review was collected as part of a promotion.] Well, to be honest, i think it was the toothpaste, but I may have also developed a renewed, enthusiastic brushing technique??? I really like the taste of this toothpaste- so different to the usual "wake up now as I am all over your mouth" shout that the regular toothpaste gives you. The flavour was unique and refreshing. I received this as a trail from the beauty degustation and used this toothpaste with the toothbrush I also received. I have to say i was so into seeing if this toothpaste would really make a difference. To be honest I am pretty lucky in that my teeth are not obviously discoloured (despite the numerous cups of Tea I drink daily- but the dentist who presented on the day did recommend diluting the tea with milk for a less staining effect on teeth- good to know) So... did I see a difference in the colour of my teeth??? as a pretty hard core sceptic on these matters, I have to lean towards the " I think I did see a brightening of my teeth colour" I would not be as precise as to say how many shades lighter 9as I was told I would see) but I did see brighter teeth smiling back at me- maybe my brushing style also improved.....
Date published: 2015-04-15
Rated 4 out of 5 by from Fresh [This review was collected as part of a promotion.] I love how this toothpaste tastes like mouth wash, it gives me a really fresh breath. My teeth are a bit whiter from using it which is good, and I like how it's safe to use everyday! I will keep buying this, its the best tooth paste I have used in a long time!
Date published: 2015-04-15
Rated 4 out of 5 by from BH Trial Team [This review was collected as part of a promotion.] I was very fortunate enough to be able to trial this product once again at a BH event. I've used this product before and found that it does a great job as an everyday toothbrush. The warming sensation does take a little getting used to but it only took me a day or two to get used to it. Overall the product provides a great fresh clean and I really like the scent of the product as well. The product leaves my mouth feeling well cleaned and fresh all day. As for the whitening component, the product does whiten your teeth. However as I learnt at the BH event the whitening process takes time and you may not notice the difference of 1-2 shades. I have noticed my teeth appear to be whiter after using this product and I would certainly recommend this toothpaste.
Date published: 2015-04-13
Rated 4 out of 5 by from squeaky clean [This review was collected as part of a promotion.] I received this product from the recent beauty degustation. I've been using this tooth paste for the past week and felt that my teeth has gotten significantly whiter. Actually, even after the first brush, my teeth were shiny and whiter than before. There's an awful initial taste which I just had to push through. Thankfully, there is a fresh after taste after 2-3 mins of brushing. I didn't experience any issues or irritation after using this toothpaste for daily use. My teeth do get quite sensitive, this toothpaste did not trigger any sensitivity. I run my tongue through each tooth after i finish brushing, with my previous toothpastes, I can always feel fuzzy patches that needs to be cleaned again. After using optic white express, my teeth felt silky smooth and squeaky clean!
Date published: 2015-04-09
Rated 4 out of 5 by from Great whitening toothpaste [This review was collected as part of a promotion.] This toothpaste whitens teeth and is suitable on sensitive teeth such as mine. The packaging is very aesthetically pleasing and the toothpaste itself leaves a fresh, peppermint taste after use. After 1 week of use, I found this did noticeably leave my teeth looking brighter and whiter in colour so for me it definitely lived up to its claims.
Date published: 2015-04-04
Rated 4 out of 5 by from Great results after continued use [This review was collected as part of a promotion.] First up, I love the flavour of this toothpaste - it's not your traditional peppermint flavour, but more like that winterfresh chewing gum taste, which I much prefer. While I didn't really notice any whitening after three days of use, my teeth definitely became whiter and brighter after continued use (I probably started noticing this after about 2 weeks, and now after a month, I'm very pleased with the results.) The toothpaste itself feels slightly warm as you brush your teeth, but it's quite a nice sensation and you definitely feel like you're getting an effective clean. Overall, I was really happy with the immediate clean, fresh feeling left in my mouth after brushing, and was impressed with the longer-term whitening performance.
Date published: 2015-04-01
Rated 4 out of 5 by from Travelling friendly - Whitening on the Go! [This review was collected as part of a promotion.] Upon testing this product, I was little hesitant that it was some ordinary toothpaste in the market. Once received, it was straight to the bathroom and ready to test this awesome product. My teeth was whiter as ever, a better appearance to what it used to look like before. It also cleans so well, that it felt smooth and shiny the next day... now i'm positive it is the toothpaste taking into effect! I am a big tea and coffee drinker, five days a week. On a weekly basis, my teeth are constantly stained by effects of tea and coffee and this was not a good look for me! I used this product for three days already and I can definitely notice the stains slowly fading...this makes me feel wonderful and with better confidence to smile! It made my teeth feel super clean the next day and I could not resist feeling my clean teeth! Using the product was quite easy and it was you would regularly brush your teeth, just squeeze a fair amount on your toothbrush and brush away, remembering of course not to swallow the product but rinse thoroughly with water. It came in a shiny informative red cardboard box, and for a whitening toothpaste packaging it definitely caught my eye. It would also be easy to find in the supermarket with its cute small packaging. The size itself is smaller than average toothpastes but it's amazing as you can carry this everywhere with you, even in your purse without worrying about how heavy it will be in your purse! Its small and convenient and will not take up much space in your bathroom too, so this product is ideal for those not wanting to use up alot of space with so many products. The flip open and close cap is super convenient as well as it's not messy and it's a simple open and flip to open and close the product. This made to suit those on the go and with ease - makes it much better for us to clean and brush our teeth! There was a strong smell but it was not unbearable. Seeing that it's a whitening toothpaste with many ingredients needed to whiten your teeth, it was okay to use the product on my gums as they were not sensitive anyway. Long term wise within using this toothpaste, I can definitely not worry about paying so much visiting the dentist next time. I can simply use this toothpaste and get results within three days! Overall I'd give this magnificent product a 4/5! They could work on the cardboard box packaging, but that's alright because the product is most important here.
Date published: 2015-03-31
Rated 4 out of 5 by from Trial Team [This review was collected as part of a promotion.] I received this whitening toothpaste to trial as part of the trial team. I am always looking for ways to whiten my teeth without a super expensive trip to the dentist - so this fit the bill. I have noticed a whitening of my teeth over the past 2 weeks. The whitening effect is not drastic, but it is noticeable. It definitely removes light stains and goes on to give an overall brightening effect. Very nice! The consistency seemed similar to my usual toothpaste and it was easy to use. It had an unusual taste but that is to be expected as it has hydrogen peroxide. However, the taste was fine and totally usable. I didn't have any sensitivity to this toothpaste and was able to use it with no adverse effects. This is a good toothpaste to brighten your smile if you are happy with gentle effects. Great value for money- at $7.99 everyone can try it. This will become a staple in many dental regimes. I would purchase again.
Date published: 2015-03-31
Rated 4 out of 5 by from Fresh and nice [This review was collected as part of a promotion.] It's a nice big tube for the price you pay so must Say good value for money ! I started using it as soon as I got it in my mail , I was really excited to see nice white teeth in 3 days but I cannt see that difference so I gave my husband to try it and I was amazed to see results I can actually see his teeth whitened in few days so it gets a tick from me for whitening teeth plus I love the feeling it leaves after brushing into my mouth it feels fresh and cool so I must say not just me but my husband really enjoy this trial and brushing teeth every single time with this Colgate optic white toothpaste !! We also do like its click open lid than that twist open lids as its easy to open and close !Thx colgate !!
Date published: 2015-03-31
Rated 4 out of 5 by from a great whitening toothpaste! [This review was collected as part of a promotion.] I received this product from bh to review and good thing too, as I'ved tried my fair share of at home whitening products and have never found them to deliver. This product on the otherhand does whiten! First up, the packaging is sturdy and easy to use. The tube isnt as hard as other toothpastes tubes. The taste is a subtle minty flavour which really suits me as I find some toothpastes overpowering and stings but this has a fresh flavour without the sting. This toothpaste claims to whiten teeth in 3 days which I was skeptical about and unfortunately it didn't deliver. However, right off the bat I found this to be a great toothpaste and much preferred this over my usual toothpaste. It kept my teeth feeling clean throughout the day which I really liked. I kept using the toothpaste and found that my teeth were noticeably whiter after a week and continues to whiten. Very impressed! Also, I didn't experience any sensitivity as has been the case with at home whitening products I've used in the past. Bonus!
Date published: 2015-03-31
Rated 4 out of 5 by from Slightly brighter teeth! [This review was collected as part of a promotion.] I'm addicted to trying teeth whitening products, so I was really excited to try the new Colgate Optic White Express White. Additionally, my everyday toothpaste is the Colgate Optic White so I was keen to see if this new release would be a step up. Whilst I can't say that I noticed my teeth to be whiter in 3 days, they do seem slightly brighter after continued use. The toothpaste itself comes in a flashy red tube that can be stood upright. I can't fault the packaging. The product itself is white and does not have an overly strong taste. It foams up decently, but not excessively, and makes my teeth feel sparkling clean. I've always enjoyed how clean my teeth feel after using this toothpaste. I would keep using it based on that clean feeling alone. Now on to the whitening aspect. Yes, my teeth are a tad whiter and brighter after using this product over the weeks. However, I did not notice a difference after 3 days. That's a bit of an overly ambitious statement from Colgate. My teeth are quite white already though and they do look brighter since I've been using this toothpaste over the past month. Overall, I do enjoy using this product for how clean it makes my teeth feel. It also helps me maintain a white and bright smile. I do believe it slightly whitens teeth over time, but not in a few days as claimed. I would repurchase and continue to use this product, as it's a great everyday toothpaste.
Date published: 2015-03-24
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