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Home / Personal Care / Oral Hygiene and Dental Care / Toothpaste / Colgate Toothpaste / Colgate Optic White Teeth Whitening
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Colgate Toothpaste Optic White Lumionus Express Teeth Whitening 125g
  Product ID: 2653357

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Colgate Toothpaste Optic White Lumionus Express Teeth Whitening 125g

Colgate Toothpaste Optic White Lumionus Express Teeth Whitening 125g

Product ID: 2653357
$13.99
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Pharmacist Only Medicine

 This product is a Healthcare Practitioner-only dispensed medicine. To allow us to dispatch this product we require you to complete an online health questionnaire to allow our Healthcare practitioner to ensure that this product is suitable for you. Our healthcare practitioner may need to contact you if they feel a further consultation is required based on the product you are purchasing. If preferred our Healthcare practitioners are available if you wish to talk to them on 1300 367 283 free of charge.

ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. INCORRECT USE COULD BE HARMFUL.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT. INCORRECT USE COULD BE HARMFUL.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. WEAR PROTECTIVE CLOTHING, HATS AND EYEWEAR WHEN EXPOSED TO THE SUN. PROLONGED SUN EXPOSURE SHOULD BE AVOIDED. FREQUENT USE AND RE-APPLICATION IN ACCORDANCE WITH DIRECTIONS IS REQUIRED FOR EFFECTIVE SUN PROTECTION.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. USE IN CONJUNCTION WITH A HEALTHY DIET AND EXERCISE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
THIS PRODUCT IS NOT AVAILABLE FOR PURCHASE BY THE GENERAL PUBLIC.
BREAST MILK IS BEST FOR MOST BABIES. INFANT FORMULA IS A HEALTHY ALTERNATIVE IF NEEDED. RETAIL QUANTITIES ONLY. LIMITS APPLY.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. WEAR PROTECTIVE CLOTHING, HATS AND EYEWEAR WHEN EXPOSED TO THE SUN. PROLONGED SUN EXPOSURE SHOULD BE AVOIDED. FREQUENT USE AND RE-APPLICATION IN ACCORDANCE WITH DIRECTIONS IS REQUIRED FOR EFFECTIVE SUN PROTECTION.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. USE IN CONJUNCTION WITH A HEALTHY DIET AND EXERCISE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. INCORRECT USE COULD BE HARMFUL.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT. INCORRECT USE COULD BE HARMFUL.
 

Information

Colgate
Colgate
Colgate
Colgate

General Information

Colgate Optic White Luminous Express Teeth Whitening toothpaste removes deep stains fast*.

Colgate Optic White Luminous Express Teeth Whitening Toothpaste is powered by hydrogen peroxide, the same teeth whitening ingredient used by dentists.

It deeply whitens beyond surface stains, with a 2% hydrogen peroxide formula and removes deep stains fast*.

Colgate Optic White Luminous Express Teeth Whitening toothpaste is:
- Enamel safe for daily use
- Designed for no tooth sensitivity
- Vegan
- Sugar free
- Gluten free

Size: 125g
Flavour: Fresh Mint

*With twice daily brushing. Results in as little as 3 days. Individual results may vary.

Whiter teeth in 3 days^

Boxed Contents: 1 Toothpaste

Size: 125g

KEY FEATURES

• TEETH WHITENING TOOTHPASTE: Colgate Optic White Luminous Express is a teeth whitening toothpaste in a fresh mint flavour
• POWERED BY 2% HYDROGEN PEROXIDE: the same teeth whitening ingredient dentists use
• REMOVES DEEP STAINS FAST*: for a brighter smile
• DEEPLY WHITENS BEYOND SURFACE STAINS: to whiten your teeth inside and out
• DAILY USE: This toothpaste is enamel safe, suitable for daily use

Warnings

Some people may experience tooth sensitivity for gum discomfort when using whitening products. This discomfort is temporary and not harmful. If you experience more than mild tooth sensitivity, stop use and consult your dentist.

Ingredients

Propylene Glycol, Calcium Pyrophosphate, PVP, PEG/PPG116/16 Copolymer, PEG12, Glycerin, Flavour, Hydrogen Peroxide, Sodium Lauryl Sulfate, Silica, Tetrasodium Pyrophosphate, Sodium Monofluorphosphate, Sodium Saccharin, Disodium Pyrophosphate, Sucralose, BHT. Contains the equivalent of 1000 ppm Fluoride.NO COLGATE TOOTHPASTE CONTAINS SUGAR.

Active Ingredients: Hydrogen Peroxide 2% W/W

Contains: Contains the equivalent of 1000 ppm Fluoride.

Directions

Brush thoroughly at least twice a day or as directed by your dental professional. Do not swallow. Rinse with a small amount of water. Not suitable for children under 6 years unless recommended by your dental professional. Keep out of reach of children. Store below 25°C.

USAGE ADVICE

Some people may experience tooth sensitivity for gum discomfort when using whitening products. This discomfort is temporary and not harmful. If you experience more than mild tooth sensitivity, stop use and consult your dentist.

Storage Temperature: Store below 25°C.

RECYCLABLE INFORMATION

This carton contains recycled material and is recycled.

Recyclable Packaging?: Yes

Rated 3 out of 5 by from Strong taste colgate Optic White [This review was collected as part of a promotion.] Overall a reasonable toothpaste. Not sure I would rush out it buy it again. Haven't seen any change to my teeth colour as yet but it's not quite been 2 weeks. I found it had a strong taste which I didn't enjoy however certainly felt my teeth were clean which is the more important factor.
Date published: 2024-03-16
Rated 3 out of 5 by from Great idea, not great execution [This review was collected as part of a promotion.] The product looks good, as it contains hydrogen peroxide unlike many other whitening toothpastes that don't seem to work, albeit in a lower concentration than whitening strips. The promise of whiter teeth in 3 days from just brushing is intriguing. Initial impressions weren't great though as the toothpaste seemed to be under pressure in the tube and started oozing out when opened without being squeezed for several days...slightly disconcerting. Then there was the taste! I'm used to Colgate toothpaste but this just seems like I'm brushing with Dencorub which is not great. It really needs a standard spearmint taste if possible. After using it for three days and then longer, I'm not sure my teeth are any whiter. I've had better results from whitening strips, although that is significantly more effort and less comfortable.
Date published: 2024-03-11
Rated 3 out of 5 by from Nice Toothpaste [This review was collected as part of a promotion.] It is a nice toothpaste, nice flavour and cleaning feeling after using it, however, I did not notice a difference regarding the withening property.
Date published: 2021-04-29
Rated 3 out of 5 by from May or may not work [This review was collected as part of a promotion.] Too be honest it didn't do anything to my teeth as it didn't get whiter even after brush twice a day with an electronic toothbrush.
Date published: 2021-04-27
Rated 3 out of 5 by from Not great [This review was collected as part of a promotion.] I have not noticed any whitening properties from this toothpaste at all. Other brands have kept my teeth whiter.
Date published: 2021-04-26
Rated 3 out of 5 by from Brighten your day with Colgate [This review was collected as part of a promotion.] Overall, Colgate Optic White Express White Teeth Whitening Toothpaste is worth trying. Being sick as a child I have always found my teeth not as white as I would have hoped and sampling this twice a day I noticed a slight difference and my teeth were whiter at the end of the weeks of trialing. The texture is gritty and quite strong in taste when brushing but easy to use. I would recommend for a home whitening toothpaste to use every day if you want whiter teeth. Something a little stronger in whitening I would love yet I guess protecting your teeth is key.
Date published: 2021-04-22
Rated 3 out of 5 by from Toothpaste [This review was collected as part of a promotion.] It's ok, it cleans as it's supposed to being a toothpaste however what it did not do was whitening as expected, I have found other toothpaste to have worked better and will be happy to stop using, the price of this toothpaste unless half price on special is ridiculous, like most other toothpaste, if it was amazing then fair enough but it simply wasn't for me
Date published: 2021-04-21
Rated 3 out of 5 by from Disappointed [This review was collected as part of a promotion.] After 6 weeks with the Colgate Optic White Express White Teeth Whitening Toothpaste, I was left disappointed. I did not notice any changes to my teeth, they were not white than before I started. In regards to taste and general cleaning, it seems to do it's job but not better than regular toothpaste.
Date published: 2021-04-21
Rated 3 out of 5 by from Not so much whitening but lightening! [This review was collected as part of a promotion.] I was super excited to give this product a go as i have used a few "whitening" products in the past. The texture is a little chalky for my liking, the taste was nice in the mouth but i kept it up to hopefully get some great results, unfortunately that didn't whiten my teeth as much as I'd hoped, it did help make some of the coffee stains a little less noticeable but not enough to buy again, I haven't had much luck with at home teeth whitening products so maybe they just don't work for me and I am destined to have to pay proffesional dentist fees sadly.
Date published: 2021-04-21
Rated 3 out of 5 by from Not sure if it whitened them [This review was collected as part of a promotion.] Probably didn’t whiten my teeth in the time specified but did make them feel clean.
Date published: 2021-04-20
Rated 3 out of 5 by from Colgate Optic White - average [This review was collected as part of a promotion.] The toothpaste was average. Whilst I felt it cleaned my teeth and there was a slight change in brightness, the toothpaste did not leave a fresh clean taste in my mouth after brushing
Date published: 2021-04-20
Rated 3 out of 5 by from not that great [This review was collected as part of a promotion.] didnt really do anything ..not good for sensitive teeth
Date published: 2021-04-19
Rated 3 out of 5 by from Whiter teeth in a family toothpaste [This review was collected as part of a promotion.] I experienced a slight difference in the shade of white in my teeth. The flavour was pleasant and not overpowering.
Date published: 2021-04-19
Rated 3 out of 5 by from Worth a try for the price [This review was collected as part of a promotion.] I've been trialling this toothpaste along with the whitening pen (strange!) and the mouthwash (horrible taste) so I can't say with any certainty which product had the effect. However I can definitely see a slight whitening (as mentioned elsewhere 3 shades lighter is very subtle) so something is working! I don't mind the taste of the toothpaste and haven't had any sensitivity which are good points. Since cleaning my teeth this morning I've eaten and drunk coffee but my teeth still feel quite clean which is very nice. Hopefully I'll keep seeing improvements and I may well buy it again when it runs out.
Date published: 2015-04-12
Rated 3 out of 5 by from NO FRESH FEELING [This review was collected as part of a promotion.] Whilst I didn't expect to have a super fresh clean feeling, I was disappointed in the way I felt after I had used this product. I was left with bad breath, so I am told. I didn't use the product for more than 3 days so I couldn't review the whitening effect on my teeth. Very happy with my Colgate Fresh Breath Strips toothpaste. RESPONSE FROM COLGATE: Hi JessicaSays, it's Colgate here. We saw your comments for Colgate Optic White Express White and were sorry to learn that this product didn't leave you with the feeling of freshness that you're accustomed to experiencing with your regular Colgate toothpaste. Although you weren't able to complete the trial of our new product, we're pleased to learn that you're a satisfied user of our Colgate Max Fresh toothpaste.
Date published: 2015-04-02
Rated 3 out of 5 by from Didnt Get the results as Colgate Claims... [This review was collected as part of a promotion.] I have tried the Original Colgate Optic white before so I was really pleased to try this express white for faster results. Colgate claims whither teeth in three days however I didn't see results in three days infact after using it for a whole month I only see a slight change in my teeth whiteness. Nothing drastic though. I feel the taste of the toothpaste really weird. I can taste the chlorine in it. Tastes like pool water to me. I found the toothpaste really cleans my teeth . It foams up in my mouth and I feel this gives my mouth a cleaner feel than regular toothpastes. In my opinion its an expensive toothpaste which I can't buy regularly because I didn't see much results. I have used other whitening products and they perform better than this product. Sorry Colgate ....
Date published: 2015-03-27
Rated 3 out of 5 by from Fresh clean teeth [This review was collected as part of a promotion.] Thank you BB and Colgate for letting me be part of this trial.I am a huge tea drinker and have only recently given up smoking so I was very keen to trial this toothpaste.It did not give me whiter teeth in 3 days but during the trial my teeth did look a little cleaner and possibly whiter.This toothpaste was fighting against years of stains so even the slightest in changes was welcomed.I liked the sleek red tube packaging that allowed it to stand up on my bathroom cabinets edge and the flavor was pleasant.I would recommend this product to anyone.
Date published: 2015-03-24
Rated 3 out of 5 by from Trial Team Review [This review was collected as part of a promotion.] I was very happy to be included in this trial. Thanks BH! :) I have tried a multitude of whitening toothpastes in the past and have seen little to no results with all of them. Unfortunately, this toothpaste didn't exactly meet my expectations and its claims on the packaging as well. I did not notice whiter teeth after just three days. I really liked the packaging of this product. The red really stands out and the tube conveniently sits upright. The toothpaste tastes really good, no strange chemical taste could be detected. It also foams up REALLY well. I do feel that it did a good job in cleaning my teeth, they felt very clean after every brush. I just didn't really notice much change in the colour of my teeth, definitely not after three days. As I look in the mirror now (I'm about 3/4 through the tube), perhaps they look slightly brighter, but the yellow in my teeth is very much there. It is a miniscule difference. Now, I've never really had any luck with whitening toothpastes so my teeth might just be very resistant to whitening products, but reading through the other reviews this product certainly worked for a lot of people. :) *RESPONSE FROM COLGATE* Hi FindReason, it's Colgate here. Thanks for your comments about Colgate Optic White Express White toothpaste and for your compliments about the packaging. We're pleased that you enjoyed the flavour of this toothpaste and found it left your mouth feeling clean after use. We're also pleased that you saw some whitening results and wanted to remind you that as Colgate Optic White Express White contains twice the level of the key whitening ingredient as compared to existing Colgate Optic White toothpaste, it not only works faster, but continues to help whiten with ongoing use; so for the best results, we encourage you to carry on with the remainder of your tube.
Date published: 2015-03-24
Rated 3 out of 5 by from Trial Team [This review was collected as part of a promotion.] I've used this toothpaste as directed for nearly a month now, as far as using it for cleaning my teeth, it was great, my mouth felt refreshed and my teeth felt clean after each brush. However I didn't really see much lightening of my teeth after the 3rd day as it claimed, it was more like 1-2 weeks for me to see any real result. My teeth are definitely whiter now, so I'm happy with the product. I have used other products purchased at the supermarket for a lot less and I feel has similar results. Overall I think $10 is a little pricey for this toothpaste. *RESPONSE FROM COLGATE* Hi Norriscath, it's Colgate here. We saw your comments for Colgate Optic White Express White toothpaste and we're pleased to hear that you found this toothpaste left your mouth and teeth refreshed and clean after use. We'd also like to thank you for your feedback regarding product pricing, which we will take on-board. It's really great to hear that you saw some whitening results and are happy with the overall outcome, even though the rate of whitening wasn't as you expected. As Colgate Optic White Express White contains twice the amount of the key whitening ingredient, as compared to existing Colgate Optic White toothpaste, it does work faster, in as early as 3 days. Although results may not always be visible at this early stage, whitening continues to improve with ongoing use, as you have discovered.
Date published: 2015-03-24
Rated 3 out of 5 by from Gradual teeth whitening [This review was collected as part of a promotion.] Did not notice much changes when using this colgate optic white express white toothpaste the first couple of days. After a week I notice a gradual improvement. The product was easy to use love the flap cap as I always prefer it compare to some which has the screw cap. I find it's easier to open and close. Love the red shining packaging which will stands out in the shelf. The smell it's a big strong at first but I grow out of it after a few days. From the packaging I was expecting something with immediate result. The product itself it's gentle enough on my gums without making it sensitive like some others whitening.
Date published: 2015-03-24
Rated 3 out of 5 by from Average toothpaste, average results [This review was collected as part of a promotion.] When i first received this toothpaste I was very excited because i excepted to see great results as it was a Colgate product. however, after using it for a few weeks, i did not notice a huge difference in the whiteness of my teeth. First off, the packaging of this product is nice and compact and stands out in the bathroom well. I did not experience any discomfort in the taste or smell of the actual toothpaste so that was great as i was using it very often. However, after the first few days, i did notice that my teeth were a bit whiter than they were used but I feel as if the more you use this, the less noticeable it becomes. Although the whiteness in my teeth has improved, I can't say that i have seen anything dramatic or any results overnight. However, for a stable and good product which will work well, this is not too bad.
Date published: 2015-03-23
Rated 3 out of 5 by from Whitening toothpaste [This review was collected as part of a promotion.] I tried the regular Optic White toothpaste before and didn't find it very effective so I was hoping this would be better. The packaging is the same, and I really like that it can stand. The big lid is handy and not fiddly, and it works well. The product is easy to squeeze out, with no hassle, no fuss. The paste foams up nicely and leaves a fresh feeling in your mouth. I remember the regular Optic White tasted so chemically and strong that it burnt my mouth, but perhaps this is gentler, or perhaps because I have used more whitening products since that I am used to the taste, but this taste didn't bother me much at all. As for the results, I don't think there was a huge difference after three days, and even after weeks of use I don't think my teeth have whitened enough for anyone but me to notice. It's a good everyday whitening toothpaste to use for gradual whitening and maintenance, but I wouldn't use this if I needed whiter teeth for a special occasion in a hurry. It's a good product, I just didn't find the results as dramatic as claimed.
Date published: 2015-03-23
Rated 3 out of 5 by from No whiter but still fine. [This review was collected as part of a promotion.] I feel I'm uniquely placed to judge whether this toothpaste has noticeably whitened my teeth. I have a cap on a front tooth so I can tell if the surrounding teeth have changed shade at all. Unfortunately they didn't. Not after 3 days, not after a month. However it's still a good toothpaste. My teeth definitely felt very clean. I like the wintergreen flavour, it's not as minty as I'm used to, but my breath still felt fresh.
Date published: 2015-03-23
Rated 3 out of 5 by from Doesn't really live up to the claims! [This review was collected as part of a promotion.] I have been using the toothpaste for a few weeks now but unfortunately I have to say it did not whiten my teeth as it claimed to do. I did not notice any change in the whiteness of my teeth after 3 days or even after weeks of use. However the packaging is quite nice and easy to use- the tube can sit upright on a bench which is handy. Before trying this product I was slightly concerned as I have heard people say before that whitening products can make your teeth feel sensitive or painful and also ruin your enamel but I am happy to say that this product did not cause me any discomfort or sensitivity after using frequently. So if you are concerned about that and you want to try this, go ahead and get this! Maybe you will have a better whitening result than me. The tube also claims that it won't damage enamel which put my mind at ease. In terms of the actual toothpaste- it has quite an overwhelming chemical-like taste (assuming that is the active whitening ingredient) and it is not really very minty so it doesn't give you that nice minty breath that regular toothpastes do. Overall this toothpaste still cleaned my teeth quite well and wasn't too different to regular toothpaste apart from the taste. I didn't notice any changes in the colour of my teeth, but was happy that it didn't cause me tooth sensitivity or pain. I wouldn't repurchase but was definitely not a bad experience! *RESPONSE FROM COLGATE* Hi Gemmas, it's Colgate here. We saw your comments for Colgate Optic White Express White toothpaste and wanted to thank you for your compliments on our product packaging and stand up tube. Although we're sorry that you didn't see any whitening results, we're pleased that you found this product cleaned well and did not result in any sensitivity. Although individual results can vary, as Colgate Optic White Express White contains twice the amount of the key whitening ingredient, as compared to existing Colgate Optic White toothpaste, you can start to achieve whiter teeth in as early as 3 days and even better results with ongoing use.
Date published: 2015-03-23
Rated 3 out of 5 by from average... [This review was collected as part of a promotion.] I'm a big tea drinker and anything to make my teeth whiter is alright with me! I loved the taste of this, it wasn't a metallic taste of overly foamy. It kept my breath fresh and I liked the minty taste to it. I love the packaging! Beautiful shiny red that squeezes super easy. Whiter teeth in 3 days? No… I don't think so. After 3 days I hadn't noticed too much of a difference however after 3 weeks I have noticed my teeth are a little whiter which is good. I haven't noticed any sensitivity due to the tooth paste which I have found with the original formula of this tooth paste. I'm fairly happy with the results of the tooth paste and I may repurchase if it is at a decent price but if someone asked me what if they should buy it, I don't think I would recommend it. *RESPONSE FROM COLGATE* Hi Deeknight, it's Colgate here. We saw your comments for Colgate Optic White Express White toothpaste and wanted to thank you for your compliments about our product packaging. We're pleased to learn that you enjoyed the flavour and feel of this product, and that you were able to use it without any sensitivity. It's great that you saw some whitening results and whilst we're sorry to hear you wouldn't recommend this product, we would like to remind you that as Colgate Optic White Express White contains twice the amount of the key whitening ingredient, as compared to existing Colgate Optic White toothpaste, it does work faster, in as early as 3 days. Although results may not always be visible at this early stage, whitening continues to improve with ongoing use, as you have discovered.
Date published: 2015-03-22
Rated 3 out of 5 by from Nice toothpaste, but my teeth arent much whiter [This review was collected as part of a promotion.] This toothpaste promises whiter teeth in just 3 days- a bold claim that didn't ring true for me. I do not smoke but do drink tea and coffee- as a result I have slightly yellow discoloured teeth- not anything noticeable, but a little bit of whitening wouldn't be turned down. After 3 days of using this toothpaste, I didn't notice a difference in colour of my teeth. A few weeks down the track, I feel my teeth may be ever so slightly whiter. Apart from the lack of whitening, it is quite a nice toothpaste to use- nice packaging, very fresh and minty without burning your mouth and leaves your mouth feeling clean. *RESPONSE FROM COLGATE* Hi Rk2002, it's Colgate here. Thanks for your comments about Colgate Optic White Express White toothpaste and for your compliments on our product packaging and flavour. It's great that you enjoyed using this product and that it left your mouth feeling clean after use. It's also great that you saw some whitening results! We wanted to let you know that as Colgate Optic White Express White contains twice the amount of the key whitening ingredient, as compared to existing Colgate Optic White toothpaste, it does work faster, in as early as 3 days. Although results may not always be visible at this early stage, whitening continues to improve with ongoing use; so for the best results, we encourage you to carry on with use.
Date published: 2015-03-21
Rated 3 out of 5 by from Small improvement in whiteness :) [This review was collected as part of a promotion.] Beware that this particular toothpaste might feel extremely minty the first time you use it, not unlike listerine. But after a few times it feels pretty normal, but still has the warming effect which personally, I don't mind at all. It is appropriately minty in taste as well, which is how I prefer my toothpastes - really can't stand any wacky flavours! This paste leaves me with a very minty mouth afterwards. It also foams up nicely making it more enjoyable to brush - everyone has experienced that liquidy feeling when paste just doesn't hold up and it's kind of gross. So glad that doesn't happen here. As for results, I actually have noticed a slight improvement in the whiteness of my teeth. I wasn't sure this was possible after kind of reaching a plateau with my regular routine that wouldn't allow for any more improvement. This toothpaste has definitely delayed the next step of going to a dentist! I saw results in just under a week of regularly brushing with it, whilst still maintaining my usual routine using floss and listerine. It is really effortless to incorporate this product into your daily life, so I suggest giving it a go, it might surprise you :)
Date published: 2015-03-21
Rated 3 out of 5 by from Trial Team [This review was collected as part of a promotion.] I will say yes that it did make my teeth whiter after using it twice a day for a few days but once a week had passed, I didn't notice anymore differences in colour. The only thing I didn't like about this was that it didn't clean my teeth as well as it should have. Some of the times I actually had to use another toothpaste before using this one cos it just didn't clean properly. Now my teeth aren't too stained. Sometimes can be a bit yellow and I find that I can use whitening toothpastes for a bit as they work and then they get to a point where it doesn't make a difference. Once I've finished this tube, I'll be going back to the original Colgate Whitening toothpaste. *RESPONSE FROM COLGATE* Hi Kimbabubble, it's Colgate here. Thanks for trialling Colgate Optic White Express White toothpaste and for sharing your feedback. It's great that you saw some whitening results after use and we wanted to let you know that whitening can continue to improve with ongoing use, so we're pleased to hear that you intend to continue using this tube. We're sorry that you didn't feel this product cleaned as well as your regular Colgate Toothpaste, but wanted to reassure you that as with all Colgate Toothpastes, Colgate Optic White Express White toothpaste contains ingredients which help clean and care for your teeth, in addition to containing the key whitening ingredient, hydrogen peroxide, which assists to whiten them.
Date published: 2015-03-20
Rated 3 out of 5 by from Trial Team [This review was collected as part of a promotion.] I had high expectations of this product which claimed to whiten teeth in 3 days, however it didn't quite live up to this. The packagaing is quite pretty, shiny red that feels luxurious. The paste tastes nicely fresh and minty, and it felt like it gave my mouth a thorough clean. However , I didn't really notice my teeth getting any whiter so that was a bit disappointing. Overall, an effective product but sadly it didn't quite live up to claims of whitening teeth. *RESPONSE FROM COLGATE* Hi xochristii98, it's Colgate here. Thanks for your comments about Colgate Optic White Express White toothpaste and for your compliments on our product packaging and flavour. It's great that you enjoyed using this product and that it left your mouth feeling clean after use. We're sorry however, that you didn't see any whitening results and wanted to reassure you that as Colgate Optic White Express White contains twice the amount of the key whitening ingredient, as compared to existing Colgate Optic White toothpaste, it does work faster, in as early as 3 days. Although results may not always be visible at this early stage, whitening continues to improve with ongoing use.
Date published: 2015-03-20
Rated 3 out of 5 by from Beauty Heaven Trial Team Findings [This review was collected as part of a promotion.] Having used the Optic White toothpaste twice a day for the better part of a month, I feel that this product has been given a fair chance to deliver on its promise of whiter teeth in just 3 days. I have not noticed a dramatic improvement in the colour of my teeth which is unfortunate because I was excited for this product to deliver where others had failed. This toothpaste seems to contain nothing special when compared to other toothpaste on the market. One good thing I can say about it is that it is a power product to kill off bacteria in your mouth including both the top and bottom of your tongue which can harbor germs that cause bad-breathe. Every morning and evening this toothpaste never failed to give me a good kick, leaving me feeling refreshed and my teeth well cared for. I wish I could give this product a higher rating however as I am not impressed with the changes in my tooth colour it has to sit at 3 stars. RESPONSE FROM COLGATE: Hi Roxyprincess, it's Colgate here. We saw your comments about Colgate Optic White Express White and are pleased to learn that this product left your mouth feeling clean and refreshed after use. Although Optic White toothpastes don't contain specific ingredients to fight bacteria, the wintergreen flavour in these products certainly do give your mouth a refreshing 'kick'. Although it's great that you saw some whitening results after use, were sorry that you didn't achieve the outcome you'd hoped for. As Colgate Optic White Express White has twice the level of the key whitening ingredient, as compared to existing Colgate Optic White, it does work faster, in as early as 3 days. Whilst results may not always be visible at this early stage, whitening continues to improve with ongoing use.
Date published: 2015-03-19
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