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Home / Personal Care / Oral Hygiene and Dental Care / Toothpaste / Colgate Toothpaste / Colgate Optic White Teeth Whitening
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Colgate Toothpaste Optic White Luminous Express Teeth Whitening 85g
  Product ID: 2653356

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Colgate Toothpaste Optic White Luminous Express Teeth Whitening 85g

Colgate Toothpaste Optic White Luminous Express Teeth Whitening 85g

Product ID: 2653356
$11.99
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Pharmacist Only Medicine

 This product is a Healthcare Practitioner-only dispensed medicine. To allow us to dispatch this product we require you to complete an online health questionnaire to allow our Healthcare practitioner to ensure that this product is suitable for you. Our healthcare practitioner may need to contact you if they feel a further consultation is required based on the product you are purchasing. If preferred our Healthcare practitioners are available if you wish to talk to them on 1300 367 283 free of charge.

ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. INCORRECT USE COULD BE HARMFUL.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT. INCORRECT USE COULD BE HARMFUL.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. WEAR PROTECTIVE CLOTHING, HATS AND EYEWEAR WHEN EXPOSED TO THE SUN. PROLONGED SUN EXPOSURE SHOULD BE AVOIDED. FREQUENT USE AND RE-APPLICATION IN ACCORDANCE WITH DIRECTIONS IS REQUIRED FOR EFFECTIVE SUN PROTECTION.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. USE IN CONJUNCTION WITH A HEALTHY DIET AND EXERCISE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
THIS PRODUCT IS NOT AVAILABLE FOR PURCHASE BY THE GENERAL PUBLIC.
BREAST MILK IS BEST FOR MOST BABIES. INFANT FORMULA IS A HEALTHY ALTERNATIVE IF NEEDED. RETAIL QUANTITIES ONLY. LIMITS APPLY.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. WEAR PROTECTIVE CLOTHING, HATS AND EYEWEAR WHEN EXPOSED TO THE SUN. PROLONGED SUN EXPOSURE SHOULD BE AVOIDED. FREQUENT USE AND RE-APPLICATION IN ACCORDANCE WITH DIRECTIONS IS REQUIRED FOR EFFECTIVE SUN PROTECTION.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. USE IN CONJUNCTION WITH A HEALTHY DIET AND EXERCISE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. INCORRECT USE COULD BE HARMFUL.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT. INCORRECT USE COULD BE HARMFUL.
 

Information

Colgate
Colgate
Colgate
Colgate

General Information

Colgate Optic White Luminous Express Teeth Whitening toothpaste removes deep stains fast*.

Colgate Optic White Luminous Express Teeth Whitening Toothpaste is powered by hydrogen peroxide, the same teeth whitening ingredient used by dentists.

It deeply whitens beyond surface stains, with a 2% hydrogen peroxide formula and removes deep stains fast*.

Colgate Optic White Luminous Express Teeth Whitening toothpaste is:
- Enamel safe for daily use
- Designed for no tooth sensitivity
- Vegan
- Sugar free
- Gluten free

Size: 85g
Flavour: Fresh Mint

*With twice daily brushing. Results in as little as 3 days. Individual results may vary.

Suitable For: Vegan

Product Claims: Sugar free. Gluten free. Responsibly made (To learn more, visit colgatepalmolive.com.au/responsibly-made)

Boxed Contents: 1 Toothpaste

Size: 85g

KEY FEATURES

• TEETH WHITENING TOOTHPASTE: Colgate Optic White Luminous Express is a teeth whitening toothpaste in a fresh mint flavour
• POWERED BY 2% HYDROGEN PEROXIDE: the same teeth whitening ingredient dentists use
• REMOVES DEEP STAINS FAST*: for a brighter smile
• DEEPLY WHITENS BEYOND SURFACE STAINS: to whiten your teeth inside and out
• DAILY USE: This toothpaste is enamel safe, suitable for daily use

Warnings

Keep out of reach of children.

IMPORTANT INFORMATION

No Colgate toothpaste contains sugar.

FIRST AID INFORMATION

For medical advice call:
131 126 (Aust) or 0800 764 766 (NZ).

Ingredients

Propylene Glycol, Calcium Pyrophosphate, PVP, PEG/PPG-116/66 Copolymer, PEG12, Glycerin, Flavour, Hydrogen Peroxide, Sodium Lauryl Sulfate, Silica, Tetrasodium Pyrophosphate, Sodium Monofluorphosphate, Sodium Saccharin, Disodium Pyrophosphate, Sucralose, BHT.

Active Ingredients: Hydrogen Peroxide 2% W/W

Contains: Contains the equivalent of 1000 ppm Fluoride.

Allergen Free From: Gluten| Sugar

Directions

- Brush thoroughly at least twice a day, or as directed by your dental professional.
- Do not swallow. Rinse with a small amount of water.
- Do not use for children 6 years of age or less.
- Keep out of reach of children.

USAGE ADVICE

Some people may experience tooth sensitivity or gum discomfort when using whitening products. This discomfort is temporary and not harmful. If you experience more than mild tooth sensitivity, stop use and consult your dentist.

STORAGE INSTRUCTIONS

Store below 25°C.

Storage Temperature: Below 25°C.

Rated 5 out of 5 by from Colgate optic white express toothpaste Good toothpaste leaves a fresh tasting mouth and clean teeth and gums
Date published: 2020-03-07
Rated 5 out of 5 by from excellent value I bought 2 ,good price & product
Date published: 2020-01-21
Rated 5 out of 5 by from Cheap and effective [This review was collected as part of a promotion.] I love this toothpaste. It's super affordable, foams up well and tastes great and minty - but the best part is that it actually backs up its claims! My teeth are naturally a bit yellow, which I don't help by drinking multiple coffees daily, but after using this for a week and taking before and after photos I could see that my teeth were already a couple of shades lighter which is awesome! I've now been using it consistently for a couple of months and you can see the difference in photos now compared to before. I also have pretty sensitive teeth and this didn't aggravate them at all!
Date published: 2019-06-20
Rated 5 out of 5 by from 5 stars A must for coffee and tea drinkers. It helps whitens your teeth a few shades lighter.
Date published: 2019-04-01
Rated 5 out of 5 by from Love!! [This review was collected as part of a promotion.] I have been looking for a whitening product that actually works for sooooo long so was really keen to try this one when it was reccomended to me. Firstly it is super easy to use which is always a positive. It has a good aroma and a pleasant texture and isnt too overpowering which is always a bonus. The biggest thing is i actually noticed a change in the colour of my teeth which is generally so hard to get from a supermarket / pharmacy whitening product.
Date published: 2019-01-25
Rated 5 out of 5 by from Very happy I was very happy with it
Date published: 2018-08-30
Rated 5 out of 5 by from Perfect white teeth [This review was collected as part of a promotion.] The Colgate optic white toothpaste is the only toothpaste that has actually worked in making my teeth actually whiter. All the other whitening toothpastes out there have given my teeth a good clean but never actually made my teeth whiter. It has a suttle minty taste and to my surprise didn't leave my teeth sensitive at all as other whitening products did. I'm not sure if it actually made my teeth 3 shades whiter but it did whiten them enough that my hubby and kids complimented me on how white my teeth looked.
Date published: 2017-07-29
Rated 5 out of 5 by from It REALLY WORKS [This review was collected as part of a promotion.] I love this product I alternate this with my regular Colgate toothpaste so when the tube is finished I swap and then go back to the optic white. It is great for a freshen up Tastes great And is a great texture
Date published: 2016-07-11
Rated 5 out of 5 by from Pretty cool! [This review was collected as part of a promotion.] I tried a sample of this and was pleased with it, so I bought a tube and have continued using it. It's nice and minty, does it's job of whitening teeth (when I'm not overdosing on cups of tea) and isn't a big foamer in the mouth (my last toothpaste was very very foamy). I find that it's mintiness lasts a bit longer than other toothpastes so don't need breath mints straightaway. It's well worth the money Colgate ask for it.
Date published: 2016-07-11
Rated 5 out of 5 by from In love with this!! [This review was collected as part of a promotion.] I love this toothpaste!! I was very sceptical on purchasing as it was $12 and have been reading that toothpaste doesn't whiten. Well... Not the case for this little treasure!! My teeth are definitely whiter!! My teeth are soooo much more smoother (can never stop rubbing my tongue over them) and I actually don't mind the flavour. I'm never huge on toothpaste flavour but I think coupled with the results I am in love with this. Considering I started out thinking it wouldn't work I just can't believe the results!!! So happy with this product!!
Date published: 2016-05-10
Rated 5 out of 5 by from Love This [This review was collected as part of a promotion.] I absolute swear by this toothpaste and will only ever use this one. I have definitely noticed a difference with the whiteness of my teeth and very happy about it
Date published: 2016-03-07
Rated 5 out of 5 by from Great little product [This review was collected as part of a promotion.] Further to my original review I have now been using this product for some time and feel that it has done a great job on whitening my teeth. Not completely white but OH so much better then than before I started. Using it continuously for well over a month , twice daily really does work. And so much cheaper then going to the dentist . If your teeth are only slightly discolored try it you will be so pleased with the results I am sure.
Date published: 2015-09-30
Rated 5 out of 5 by from whiter teeth [This review was collected as part of a promotion.] I have been using this tooth paste for 2 to 3 months and I have seen a gradual difference but have not got those celebrity white teeth yet. I use to smoke and drink coffee which I stops about two years ago, so I decided since I've broke the habit why not treat myself to some whiter teeth!
Date published: 2015-08-22
Rated 5 out of 5 by from amazing [This review was collected as part of a promotion.] This proiduct really works!! It tastes amazing and it actually whitens my teeth. Dont have to spend a ridicoulous amount to get my teeth whitened Great product
Date published: 2015-08-14
Rated 5 out of 5 by from Colgate Optic White Express Paste (June Discovery Bag Review) [This review was collected as part of a promotion.] I was keen to trial the new Colgate Optic White Express Paste after using the original formula with pleasing results. It has been 10 days since I commenced using the paste and I can say that I have noticed a visible difference. My teeth are now 2-3 shades whiter and brighter despite my addiction to coffee! This toothpaste also ticks all the other boxes: foams well; tastes pleasant (minty fresh); and causes no sensitivity. I will happily recommend this product to others and will continue to repurchase.
Date published: 2015-06-21
Rated 5 out of 5 by from Very effective and fast acting [This review was collected as part of a promotion.] I was skeptical about this whitening product because I've tried whitening products before and they have either been too strong in flavour, taken too long to use or caused my sensitive teeth to feel even worse. This toothpaste is amazing! I have had no issues at all with my sensitivity, which is amazing, and I started to see results in just a few days. The taste is quite mild in my opinion, and I am easily put off by a products smell or flavour so this is a big deal. It makes my teeth look whiter, brighter and shinier. It is the best whitening toothpaste i've ever used. It doesn't taste artificial or of chemicals, just a pleasant, normal toothpaste flavour. I'll also add that I'm an ex smoker and a daily coffee/tea drinker so I had some noticeable stains.
Date published: 2015-04-14
Rated 5 out of 5 by from Optic White Express Paste [This review was collected as part of a promotion.] I was very curious to see if I would get any results being an application for home. Well, I was wrong! Optic White Express Paste is like a pen with a twist cap to get the paste out and apply onto the teeth. The taste is a bit funky, but bearable. I am so impressed with the results. My teeth look a lot whiter and I have noticed the stains gone.
Date published: 2015-04-14
Rated 5 out of 5 by from Great Taste and Safe for Teeth [This review was collected as part of a promotion.] Firstly, I love the practical design of the flip top tube enabling it to stand up on the vanity! The toothpaste has a very slight gritty texture (not smooth) and only a small amount is required on my electric toothbrush. The Fresh Mint taste is refreshing and this fresh clean taste stays long after cleaning my teeth and I hardly feel the need to follow with a mouth wash, which always makes me feel confident I have no mouth odour! The claim is Whiter Teeth in 3 days and for best results, use as directed for 4 weeks - after 2 weeks I do think my teeth are ever so slightly whiter. Up to 3 shades lighter mentioned and after seeing a teeth shade chart, 3 shades lighter is very negligible and I would agree in my case that 2 to 3 shades would have been achieved. Don't use this expecting to have teeth as white as A4 copy paper! It's not going to happen - you can only get that with expensive veneers. Colgate Optic White toothpaste has been on the market for a while, but this new Express White forumla contains 2 X the whitening ingredient of its predecessor (2% hydrogen peroxide vs 1%) and I'd urge anyone who has tried the previous formula to give this one a go as well as any new users. Some will notice more of a difference than others and I do drink coffee (no more than a cup a day and not every day) and anything that may prevent discolouration from coffee is most welcome. Nothing will replace my annual dental check up and a good teeth clean (which does remove some staining) by my dentist but a professional teeth whitening does come at great cost. I'm more than happy with the minor improvement I can see and I would continue to use this products as I do love the taste and the fresh clean long-lasting aftertaste.
Date published: 2015-04-11
Rated 5 out of 5 by from Results! [This review was collected as part of a promotion.] I was skeptical at first, but this toothpaste is great! After using it for 2 weeks I have noticed a change in my teeth colour to at least 2 shades whiter. I love the warm fresh feeling when brushing my teeth and the different taste is a nice change from your typical peppermint more like a fresh mouth wash taste!
Date published: 2015-04-10
Rated 5 out of 5 by from Whiter Teeth! [This review was collected as part of a promotion.] I was excited to receive a tube of Colgate Optic White Express White toothpaste at a recent beautyheaven beauty degustation event as I've been interested in whitening my teeth for a while now. The dentist at the degustation advised us that this toothpaste is enamel safe for daily use. I've been using this toothpaste twice a day for two weeks for 2 minutes each time (I have an electric toothbrush with an inbuilt timer). I have not experienced any problems with this toothpaste. It has not caused any sensitivity on my teeth. It has resulted in an effective clean of my teeth. The taste of this toothpaste is different to my normal Colgate toothpaste taste and did take some getting used to. After the very first brush using this toothpaste I saw a subtle difference in my tooth colour and after two weeks my teeth are three shades whiter. It is important to realise that 3 shades whiter is quite a subtle change. At the degustation event the dentist had a teeth colour wheel which showed us what three shades of whitening would look like based on my teeth colour. Don't use this toothpaste expecting to gain a dazzling whiter than white Hollywood smile. The dentist present advised us that's only achieved using teeth veneers! I'm happy with the results of this toothpaste and will continue using it.
Date published: 2015-04-09
Rated 5 out of 5 by from Lightly Fresh Exciting Mint Taste [This review was collected as part of a promotion.] I like that this toothpaste has a light mint taste and is freshening for the breath as well as being an optically whitening toothpaste for the teeth - in just three days. I feel like I noticed a difference even with the first brushing though - my teeth felt smoother and shinier and I believe they even appeared whiter than they did before I brushed. After three days I felt satisfied with my shiny whiter appearing smile. Having this sit around on the ensuite vanity inspired my hubby to ask me if he could use it too. So it really must appeal to men too - well, his favourite colour is red I suppose! It looks quite cool in it's bright red 'suit' - the red tube is a almost shimmering red colour that does attract the eye!! It looks modern and attractive and I like that it's called 'express white' because it means I don't have to wait tooooo long before I get results. I drink tea every day and I eat my own pure chocolate almost everyday too so this toothpaste is perfect for my teeth. I LOVE that it has 'enamel safe flouride toothpaste' written on the front of the tube because it reassures me that my precious teeth enamel won't be damaged - which is my main concern when it comes to whitening products. I love using the Colgate soft 360 Optic White Toothbrush with 'polishing cups' when I use this toothpaste as it seems to be a perfect match to use with it. (I have reviewed this toothbrush too.)
Date published: 2015-04-08
Rated 5 out of 5 by from Dramatic Results [This review was collected as part of a promotion.] I take oral hygiene very seriously – like brush twice daily and floss on the regular. I was excited to attend a BeautyHeaven Degustation event and receive the new Colgate Optic White Express Paste. As a regular coffee drinker I try to use whitening toothpastes by Colgate as it helps keep my pearly whites looking good. To be honest, I did not think I would get results so fast, but sure enough I noticed a difference around day three. My teeth looked whiter and any spots seemed reduced. The flavor of the paste is a nice, light mint and I did not receive any irritation or increases sensitivity when using. Plus the toothpaste has all the other cavity fighting goodness in the other Colgate products. If you want a whiter, brighter smile then you will want to try Colgate Optic White Express Paste.
Date published: 2015-04-01
Rated 5 out of 5 by from Cleaner, brighter, whiter! [This review was collected as part of a promotion.] I honestly didn't think that I could get whiter teeth from a toothpaste. Almost two years ago, I went gone through my dentist and paid around $300 to get my teeth professionally whitened. Admittedly the results were probably a lot more faster than what I got with this toothpaste, but the results seem to be quite similar. I've been using this toothpaste for almost 3 weeks straight now and I've noticed a huge difference. My teeth are looking cleaner and the yellow-ish tinge, from a little too much coffee, has faded immensely. I have quite sensitive teeth but I didn't find that this toothpaste enhanced that sensitivity, though there is labelling on the package that suggests it is a side effect. I would recommend this toothpaste to those who don't want to spend big on getting whiter teeth, who also have a little more patience. It isn't a very long time to wait to be able to see a difference. I loved that it was something I didn't have to do on top of my already jam-packed beauty routine. I just brush my teeth!
Date published: 2015-03-31
Rated 5 out of 5 by from White Teeth in 3 weeks! [This review was collected as part of a promotion.] This trial came right in time for me as I was a bridesmaid for a friend's wedding in a couple of weeks' time. I decided that both my partner and I should use this and I was impressed with the results. My partner is a smoker and a big coffee drinker so his teeth were a lot more coloured and stained than mine to start with. We used it together morning and night and the difference was pretty impressive. We took before and after photos and you can notice a significant difference of colour. Our teeth were a lot whiter after using this product after 3 weeks. The stand-up red tube makes me easy to leave on the bathroom counter to remind you to brush your teeth. To be honest I didn't notice whiter teeth in 3 days, but within the first week there was a noticeable different that I was really impressed with. The toothpaste has a pleasant taste, nothing too fresh or minty; it seems to foam up more than regular Colgate toothpastes. A little bit goes a long way. It is an easy and effective way to get white teeth. Don't expect overnight results, but overtime you get great results. For $10 it is a great investment to keep your teeth white. The tube has a lot of product and you don't need a lot for great results. We will continue to use this toothpaste to maintain whiter teeth.
Date published: 2015-03-31
Rated 5 out of 5 by from Great toothpaste [This review was collected as part of a promotion.] I was lucky enough to try out this product as part of the trial team for beautyheaven. I was excited to trial this product after seeing that it claimed to give whiter teeth in just one week. I have had my teeth professionally whitened but they were starting to show some stains from coffee and tea drinking. The product itself comes in an red squeeze tube that sits flat on its lid and allows easy dispensing of the product. It is a thicker toothpaste with a fresh, minty taste and a great foamy clean feeling in the mouth. Unlike some other whitening toothpastes, I did not find this toothpaste gave me any sensitivity or pain. Overall I have noticed some brightening and whitening to my teeth over the three weeks I have been trialing this product and hence would recommend.
Date published: 2015-03-31
Rated 5 out of 5 by from Gentle Whitening Toothpaste! [This review was collected as part of a promotion.] I drink tea and eat chocolate so this toothpaste has made a difference to the colour of my teeth since I started using it. It's very gentle though so it takes three days to get to it's ultmate 'whiteness' for your teeth. It depends on the colour of your teeth at the beginning of using this as to the colour they end up being. I like the unique flavour of this toothpaste but I have to make sure I rinse it all out! It should not be swallowed so my tip is to rinse well after brushing. I have semi-sensitive teeth and I found that I could use this product with no problem at all. I was told by Colgate's dentist that I could put some sensitive toothpaste first on the sensitive area near the gum if I needed to and then brush with this product. I haven't needed to do that yet. This product comes in a bright red, impressive tube. If you are after gentle whitening, then this product could be for you! I'm very much enjoying it and when I ask people around me if they think my teeth look whiter, they say "Yes!".
Date published: 2015-03-31
Rated 5 out of 5 by from Can feel this working! [This review was collected as part of a promotion.] I was lucky enough to trial this product and I must say, it has been fantastic. It comes in a red squeezy tube, with the lid clicking off (great so you dont lose it). The toothpaste heats up as you brush and you can really feel it working. Your mouth is left feeling really clean and fresh and you can definintely notice the whiteness after a couple days. I highly recommend this product.
Date published: 2015-03-24
Rated 5 out of 5 by from Great product with brilliant results [This review was collected as part of a promotion.] I have trialled whitening toothpastes before with no results, or having to give up as it effected my teeth sensitivity. This product was nothing like the others, it gave me a noticeable difference, did not effect my sensitivity, and left me feeling a lot more confident and less self conscious about he yellowing of my teeth.
Date published: 2015-03-24
Rated 5 out of 5 by from In a word - wow! This works! [This review was collected as part of a promotion.] I was skeptical going into this trial for a couple of reasons. To start with, whiter teeth in three days seemed a pretty big claim to make for an at home product. I have also trialled a previous version of Colgate Optic White, and while it gradually whitened my teeth it also caused a lot of irritation to my mouth and gums. I expected Colgate Optic White Express White to be even more harsh. Happily and surprisingly this was not the case at all. My family members and I have all been using this toothpaste for weeks now with no irritation at all. The best part of this product is that it actually does what it claims - I noticed my teeth looked whiter within two days, and with continued use my teeth look great. My fiancé drinks a ton of coffee and his teeth were quite stained, after using Express White his teeth look so good a colleague asked if he'd had them professionally whitened! This new formula is a huge improvement on the old one. My only criticism is that it doesn't taste the best - I use a mouthwash afterwards just so I get that cool minty freshness that I prefer. But apart from that this toothpaste is a real winner!
Date published: 2015-03-24
Rated 5 out of 5 by from great product !! [This review was collected as part of a promotion.] i was thrilled to receive this product to trial ~ thanks BH i had my teeth professionally whitened mid last year so my teeth were in pretty good shape although i'd recently been thinking that i should use the tray for a couple of nights for a refresh, this product couldn't have come at a better time..... ive never had much success with whitening toothpastes but this was great, after only two days i really noticed that my teeth were brighter, cleaner, whiter ~ back to just after i'd had them done ! loved this product and will def repurchase :)
Date published: 2015-03-24
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