$0.00
Store Location & Hours   |     Catalogue   |    
MYC Loyalty Membership
Home / Personal Care / Hair Care / Hair Colours / L'Oreal Preference
Buying Prescriptions Online at the My Chemist
L'Oreal Paris Preference 9L Ultra Platinum
  Product ID: 2697557

SELECT A PRESCRIPTION
IMPORTANT NOTE: A VALID AUSTRALIAN PRESCRIPTION IS REQUIRED TO BE SENT BY POST BEFORE THIS ITEM CAN BE SHIPPED
PRIVATE PRESCRIPTION PRICE
Prescription Info Learn more
N/A
Add to cart Add to cart
DISCOUNTED PBS PRICE
Prescription Info Learn more
N/A
Add to cart
CONCESSION PBS PRICE
Prescription Info Learn more
N/A
Add to cart
SAFETY NET PRICE
Prescription Info Learn more
N/A
Add to cart

S8 Note - This prescription item is Schedule 8 and can only be supplied on a script from a registered doctor in Queensland. Any prescriptions from any other state cannot be filled and will be returned in the mail

Product Name
Product Name
Product Name
Product Name
Product Name
More images...
L'Oreal Paris Preference 9L Ultra Platinum

L'Oreal Paris Preference 9L Ultra Platinum

Product ID: 2697557
$24.99
$4.00 Off RRP
Don't Pay RRP: $28.99
QTY
Add to cart
IMPORTANT NOTICE:
Add to cart
PLEASE READ THE CONDITIONS BELOW AND CHECK THE BOX TO ENABLE PURCHASE OF THIS PRODUCT.
Prescription arrow

Pharmacist Only Medicine

 This product is a Healthcare Practitioner-only dispensed medicine. To allow us to dispatch this product we require you to complete an online health questionnaire to allow our Healthcare practitioner to ensure that this product is suitable for you. Our healthcare practitioner may need to contact you if they feel a further consultation is required based on the product you are purchasing. If preferred our Healthcare practitioners are available if you wish to talk to them on 1300 367 283 free of charge.

ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. INCORRECT USE COULD BE HARMFUL.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT. INCORRECT USE COULD BE HARMFUL.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. WEAR PROTECTIVE CLOTHING, HATS AND EYEWEAR WHEN EXPOSED TO THE SUN. PROLONGED SUN EXPOSURE SHOULD BE AVOIDED. FREQUENT USE AND RE-APPLICATION IN ACCORDANCE WITH DIRECTIONS IS REQUIRED FOR EFFECTIVE SUN PROTECTION.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. USE IN CONJUNCTION WITH A HEALTHY DIET AND EXERCISE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
THIS PRODUCT IS NOT AVAILABLE FOR PURCHASE BY THE GENERAL PUBLIC.
BREAST MILK IS BEST FOR MOST BABIES. INFANT FORMULA IS A HEALTHY ALTERNATIVE IF NEEDED. RETAIL QUANTITIES ONLY. LIMITS APPLY.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. WEAR PROTECTIVE CLOTHING, HATS AND EYEWEAR WHEN EXPOSED TO THE SUN. PROLONGED SUN EXPOSURE SHOULD BE AVOIDED. FREQUENT USE AND RE-APPLICATION IN ACCORDANCE WITH DIRECTIONS IS REQUIRED FOR EFFECTIVE SUN PROTECTION.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. USE IN CONJUNCTION WITH A HEALTHY DIET AND EXERCISE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. INCORRECT USE COULD BE HARMFUL.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT. INCORRECT USE COULD BE HARMFUL.
 

General Information

Dare to colour with L'Oréal Paris Préférence!

L'Oréal Paris Préférence Ultra Platinum Bleach provides up to 9-levels of lift, with the most advanced technology of extreme lighting performance. A formula that lifts up to 9 levels for a pure platinum blonde, even on brown hair. Comes with a new nourishing conditioner which strengthens hair and reduces breakage. Hair is 5 times stronger**. The conditioner is enriched with cool purple pigments to help protect against brassiness. **Instrumental test

Size: 1 Unit

Fragrance: N/A

KEY FEATURES

• Lightens up to 8 levels
• No ammonia for a pleasant smell
• Brass-defying conditioner protects against yellow tones
• Leaves hair soft to the touch
• Conditioner lasts up to 8 weeks

Ingredients

1190375 - LIGHTENING POWDER: POTASSIUM PERSULFATE • SODIUM SILICATE • AMMONIUM PERSULFATE • KAOLIN • SODIUM PERSULFATE • CI 77891 / TITANIUM DIOXIDE • SODIUM LAURYL SULFATE • SILICA [NANO] / SILICA • HYDROGENATED POLYDECENE • EDTA. (F.I.L. C219547/6). 1240812 - LIGHTENING CRÉME: AQUA / WATER • CETEARYL ALCOHOL • PROPYLENE GLYCOL • ETHANOLAMINE • DECETH-3 • LAURETH-12 • AMMONIUM HYDROXIDE • OLETH-30 • LAURIC ACID • GLYCOL DISTEARATE • POLYQUATERNIUM-22 • SILICA DIMETHYL SILYLATE [NANO] / SILICA DIMETHYL SILYLATE • CARBOMER • EDTA • PARFUM / FRAGRANCE. (F.I.L. C263376/1). 1190207 - DEVELOPER CRÉME: AQUA /WATER • PARAFFINUM LIQUIDUM/MINERAL OIL • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM CETEARYL SULFATE • SODIUM SALICYLATE • SODIUM SULFATE • PEG-40 HYDROGENATED CASTOR OIL • PHOSPHORIC ACID • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE. (F.I.L. C199529/1). 1190207 - STRENGTHING, ANTI-BRASS CONDITIONER: AQUA / WATER • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • CETYL ESTERS • CI 60730 / ACID VIOLET 43 • CI 45100 / ACID RED 52 • COCOS NUCIFERA OIL / COCONUT OIL • SODIUM HYDROXIDE • PHENOXYETHANOL • ETHYLHEXYL SALICYLATE • TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE • LIMONENE • LINALOOL • BENZYL SALICYLATE • BENZYL ALCOHOL • AMODIMETHICONE • ISOPROPYL ALCOHOL • ALPHA-ISOMETHYL IONONE • CITRIC ACID • CITRONELLOL • CETRIMONIUM CHLORIDE • COUMARIN • HEXYL CINNAMAL • AMYL CINNAMAL • PARFUM / FRAGRANCE. (F.I.L. C254891/1).

Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

Directions

Follow Instruction leaflet
Rated 5 out of 5 by from Maximum lift from brown to platinum, but gentle Been using this for years for my dark brown to platinum hair, it’s the best.
Date published: 2022-12-01
Rated 5 out of 5 by from Absolutely love the color Gorgeous color, really worked well and blonded my hair back to pretty much the color it was before I ever 1st dyed it or permed it, i love it.
Date published: 2022-09-16
Rated 5 out of 5 by from Fabulous!!!! Pure platinum blonde, no brassy tones Just bought this product, so glad I bought two on sale! Will definitely use again! I really can’t believe how good the results were!! I use to pay nearly two hundred dollars and the results are amazing!!
Date published: 2022-03-25
Rated 5 out of 5 by from L’Oréal 9L Ultra Platinum is fantastic This colour was great. Unlike the previous 9.1 colour that was supposed to be ash blonde but turned out a mousey brown. Very happy with this very blonde colour and will use again.
Date published: 2021-09-12
Rated 5 out of 5 by from Easy yo use I buy this product every time. I especially love the conditioner included with the colour.
Date published: 2021-09-02
Rated 4 out of 5 by from Easy Peasy [This review was collected as part of a promotion.] Super easy to apply. Was feeling a cruella deville vibe for halloween and watched a few tutorials in how to do at home balyage. The bleach smelt great and lifted really easy. Absolutely will buy again!
Date published: 2024-11-08
Rated 4 out of 5 by from Good hair die [This review was collected as part of a promotion.] I found the product to be easy to use when following the instructions. The product didn't have a smell like most hair products do. I didn't have to wait to long for it to start working on my hair. I love the colour that I got.
Date published: 2024-10-27
Rated 4 out of 5 by from Good product [This review was collected as part of a promotion.] The product does what it says it does, I used it on darker hair and it definitely lightened my hair. I don’t think is enough product in the bottle to do your full head if you have hair longer than your chin though. Overall it wasn’t bad
Date published: 2024-10-17
Rated 4 out of 5 by from Great product [This review was collected as part of a promotion.] Putting it simply, a great product that does what it says on the box. I personally needed 2 boxes due to my hairs length and thickness but turned my hair great shade of blonde
Date published: 2024-10-04
Rated 4 out of 5 by from Lighten up for summer [This review was collected as part of a promotion.] L’Oréal Paris Excellence Preference Ultra Platinum 9L is a standout product for anyone looking to achieve a stunning, light blonde hair color. I recently tried this hair dye and I must say, I am thoroughly impressed! First off, the application process was straightforward and user-friendly. The included instructions were clear, making it easy to mix the ingredients and apply the color evenly throughout my hair. I particularly appreciated the protective serum that comes with the kit, which helped to minimize damage and keep my hair feeling healthy during the coloring process. The color payoff is truly exceptional. Ultra Platinum 9L provides a gorgeous, icy blonde that is perfect for anyone looking to make a bold statement. It lifted my naturally dark hair to a beautiful shade of blonde without any unwanted brassy tones, which can be a common issue with other brands. I was also pleasantly surprised by how long-lasting the color turned out to be.
Date published: 2024-10-04
Rated 4 out of 5 by from "Bold Platinum Results" [This review was collected as part of a promotion.] I recently tested L'ORÉAL Paris Ultra Platinum Bleach, and I have to say, the results were pretty impressive. The bleach lifted my hair to a bright, bold platinum, even though my hair was quite dark to begin with. Application was fairly easy with its creamy, non-drip consistency, making the process less messy. I followed the instructions carefully and found that it didn’t leave my hair as dry as I had expected, which was a pleasant surprise. That said, it’s definitely strong, so if your hair is already damaged or fine, I’d recommend being cautious. After bleaching, I used a purple shampoo to tone down any brassiness, which really helped achieve a cooler blonde. Overall, I was happy with how it turned out, but taking care of your hair post-bleach is a must to keep it healthy. For anyone wanting to go ultra-light, this is a solid option!
Date published: 2024-09-30
Rated 4 out of 5 by from Salon quality at home [This review was collected as part of a promotion.] This was the first time using a blonde hair dye. The kit came with everything we need and easy to read instructions. There we no strong smells which using the dye either. I would definitely recommend this product!
Date published: 2024-09-28
Rated 4 out of 5 by from L’Oréal Paris Excellence Preference Ultr [This review was collected as part of a promotion.] I recently tried the L’Oréal Paris Excellence Preference Ultra Platinum 9L and was quite impressed with the results. The colour delivered a vibrant, cool-toned platinum blonde that effectively lifted my hair without excessive brassiness. The formula was surprisingly gentle for such a high-lift product, and the conditioning treatment included left my hair feeling soft and manageable afterwards. Application was smooth, and the colour distributed evenly with no patchiness. However, for those with darker hair, it may take multiple applications to achieve the desired level of lightness, which can be a bit harsh on the hair. I also noticed a slight yellow undertone, but a purple shampoo helped neutralise it. Overall, I was pleased with how long-lasting the colour was, staying vibrant for weeks. If you're looking to go platinum at home, this product is a great option, but be prepared for some maintenance. I'd give it a solid 4/5.
Date published: 2024-09-20
Rated 4 out of 5 by from An improved product [This review was collected as part of a promotion.] This hair dye worked a treat. I got a great level of lift in the colour, and it didnt damage my hair too much either. I'm pretty happy with it, and feel the product has improved on the old home hair dye we used to be able to get!
Date published: 2024-09-19
Rated 4 out of 5 by from Blonde refresh [This review was collected as part of a promotion.] Great product for lightening. Easy application with noticeable different. Would recommend this product
Date published: 2024-09-19
Rated 4 out of 5 by from It is good [This review was collected as part of a promotion.] I followed the instructions carefully, on my dark brown hair it resulted in a red - ish colour. I wasn’t expecting any different result though it shows a much lighter colour result on the chart for dark brown. Waiting time is 30-45 minutes, I waited 30-35.
Date published: 2024-09-12
Rated 4 out of 5 by from Suprisingly good [This review was collected as part of a promotion.] So I accidentally signed up for this product not paying attention. My hair was too dark for the recommendation however I did it anyway. I can solidly confirm this is one of the best bleach products I have ever used. It mostly certainly has done the least damage to my hair compared to all the other products including at a hair dresser. It would have produced amazing results if my hair was lighter. I would recommend this product to someone interested in doing this.
Date published: 2024-09-12
Rated 4 out of 5 by from good but no great [This review was collected as part of a promotion.] didn’t lighten hair as much as on the box but still not bad! formula was easy to apply and there was no burning or stinging like you get with some home hair dyes. hair was shiny and soft and no damage
Date published: 2024-09-12
Rated 3 out of 5 by from Okay but not for me [This review was collected as part of a promotion.] The bleach/dye applied well but after it had finished processing and it was washed out it came out very patchy. It was correctly applied. I would only recommend this product to anyone who has already pre-lightened hair as it struggled to lift light brown hair.
Date published: 2024-10-18
Rated 3 out of 5 by from Not too bad for home bleach [This review was collected as part of a promotion.] It streamlines the process of bleaching at home, but still should only be attempted by experienced bleachers... It's just too easy for the hair to be damaged significantly. I attempted some highlights and they turned out very orange! the purple conditioner provided wasn't strongly pigmented enough to neutralise the orange. Probably a good idea to have some stronger toner on hand for any orangey results In summary, convenient but still risky. I would possibly recommend to a friend for something like regrowth on already bleached hair, but not for first time bleachers!
Date published: 2024-09-20
Rated 3 out of 5 by from Generally okay [This review was collected as part of a promotion.] This was okay, product lightened my hair as per guides on box which was disappointing. Turned quite brassy and left my hair brittle and weak. This may suit some hair types but certainly not mine.
Date published: 2024-09-18
Rated 3 out of 5 by from Effectively lightens but very damaging. [This review was collected as part of a promotion.] While the product does lighten hair, it is not nearly enough product to effectively lightener the whole head. I have above shoulder hair that isn’t particularly thick and I ended up with very obvious patches where the product didn’t cover the hair properly. I would need two boxes to lighten the whole head. I ended up putting a darker colour on my hair to cover the patches. My hair was also very dry and damaged after using the product. The ends of my hair started snapping and I lost a lot of hair. It was a lot of damage for not much pay off.
Date published: 2024-09-12
Rated 3 out of 5 by from Didn't take well [This review was collected as part of a promotion.] The product didn't take to my hair well and the parts that were lightened didn't look amazing. I don't know whether this was due to user error or bad product, but I probably won't get this again.
Date published: 2024-09-12
Rated 3 out of 5 by from More product less packaging Quantity is too small for medium to long hair
Date published: 2024-07-18
Rated 3 out of 5 by from Great blonde result It's great at bleaching to my platinum blonde I like, but not enough product.
Date published: 2024-05-23
Rated 3 out of 5 by from Not enough product I have used this product twice now. Good overall lift and colour however not enough product in each box. I have had to use 2 boxes each time and I am only bleaching 4 weeks worth of regrowth not a full hair bleach.
Date published: 2023-10-04
Rated 3 out of 5 by from Great product, not enough. Used on previously black box dyed hair and virgin level 3 dark brown hair. Left on for 45 minutes with the result of dark-medium yellow on my virgin hair and medium-light orange on my previously black box dyed ends. Pro's: Lightened really well for a single bleach and applied easily for an overall consistent colour. Product was semi-runny and was easy to apply but thick enough to use a tint brush and a bowl without spilling everywhere. Hair was very dry as expected but not as dry as I have encountered previously bleaching my dark hair as I needed at least 2 applications to get this result on my box dyed black hair. Con's: Purple conditioner did nothing in terms of colour, didn't really help hydrate the hair as much as I expected. Not enough bleach in a single box for a full head application, I only bleached the underside at the back and the sides of my hair and JUST had enough bleach to finish this section with full saturation. Because there was not enough product in one box to even do my full head on chin-length hair this had to be given 3 stars, along with the fact that the purple conditioner did nothing at all to combat yellow tones as advertised. If you are willing to buy multiple boxes or only want to do a small portion of your hair and you would like to colour or tone your hair afterwards to remove the brassy tones this is actually a really great product.
Date published: 2022-12-26
Rated 2 out of 5 by from Loreal Paris Preference le Blonde [This review was collected as part of a promotion.] The product does not match my skin tone however easy to use. Does take a few times to complete with a darker hair colour to begin with
Date published: 2024-10-02
Rated 2 out of 5 by from Loreal paris [This review was collected as part of a promotion.] I tested out on small part of my hair as I always do that before I use a color it. It reacted badly with the hair I tested it on. I stopped using ot
Date published: 2024-09-13
Rated 1 out of 5 by from L'Oreal Ultra Platinum 9 Levels [This review was collected as part of a promotion.] I have light brown hair and was shocked after 45 minutes having my natural, undyed hair turn brassy yellow/orange. I was truly expecting a high lift and was really disappointed. lucky I did a tiny piece of hair where it can't be seen rather than my full head. yikes.
Date published: 2024-09-20
  • y_2024, m_11, d_21, h_6
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.42
  • cp_3, bvpage2n
  • co_hasreviews, tv_13, tr_70
  • loc_en_AU, sid_106856, prod, sort_[SortEntry(order=RATING, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_chemistwarehouse
  • bvseo_sdk, net_sdk, 3.2.0.0
  • CLOUD, getReviews, 0ms
  • REVIEWS, PRODUCT
MYC Loyalty Membership