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L'Oreal Preference

L'Oreal Preference features pure colour pigments to provide ultra-radiant, intense fade-defying colour. Shop now at My Chemist.

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Adult Content Warning You are about to enter a section of our website that may contain content of an adult nature. This section of our website is designed for adults only and may include pictures and materials that some viewers may find offensive. This section of our website does not contain any nudity or obscene pictures only products of an adult nature. If you are under the age of 18, if such material offends you or if it is illegal to view such material in your State, Country or Community please do not continue. Entering the section of our site via the link below will constitute your consent to view these products of an adult nature and your agreement to the following terms and conditions: We do not accept any returns: Due to the nature of the products sold within this section. If the product demonstrates a manufacturers fault, please contact our Customer Service team to enquire about the possibility of a return. I am 18 years of age or older. I accept all responsibility for my own actions and agree that I am legally bound to these terms and conditions. We value your privacy: We always ship purchases in plain everyday packaging. More details can be found on our Privacy Policy L'Oreal Paris Preference 9L Ultra Platinum $13.99 $15.00 Off RRP!	Adult Content Warning You are about to enter a section of our website that may contain content of an adult nature. This section of our website is designed for adults only and may include pictures and materials that some viewers may find offensive. This section of our website does not contain any nudity or obscene pictures only products of an adult nature. If you are under the age of 18, if such material offends you or if it is illegal to view such material in your State, Country or Community please do not continue. Entering the section of our site via the link below will constitute your consent to view these products of an adult nature and your agreement to the following terms and conditions: We do not accept any returns: Due to the nature of the products sold within this section. If the product demonstrates a manufacturers fault, please contact our Customer Service team to enquire about the possibility of a return. I am 18 years of age or older. I accept all responsibility for my own actions and agree that I am legally bound to these terms and conditions. We value your privacy: We always ship purchases in plain everyday packaging. More details can be found on our Privacy Policy L'Oreal Paris Preference Vivids Permanent Hai... $13.99 $14.00 Off RRP!	Adult Content Warning You are about to enter a section of our website that may contain content of an adult nature. This section of our website is designed for adults only and may include pictures and materials that some viewers may find offensive. This section of our website does not contain any nudity or obscene pictures only products of an adult nature. If you are under the age of 18, if such material offends you or if it is illegal to view such material in your State, Country or Community please do not continue. Entering the section of our site via the link below will constitute your consent to view these products of an adult nature and your agreement to the following terms and conditions: We do not accept any returns: Due to the nature of the products sold within this section. If the product demonstrates a manufacturers fault, please contact our Customer Service team to enquire about the possibility of a return. I am 18 years of age or older. I accept all responsibility for my own actions and agree that I am legally bound to these terms and conditions. We value your privacy: We always ship purchases in plain everyday packaging. More details can be found on our Privacy Policy L'Oreal Paris Preference Zurich 6.21 Cool Iri... $13.99 $14.00 Off RRP!
Adult Content Warning You are about to enter a section of our website that may contain content of an adult nature. This section of our website is designed for adults only and may include pictures and materials that some viewers may find offensive. This section of our website does not contain any nudity or obscene pictures only products of an adult nature. If you are under the age of 18, if such material offends you or if it is illegal to view such material in your State, Country or Community please do not continue. Entering the section of our site via the link below will constitute your consent to view these products of an adult nature and your agreement to the following terms and conditions: We do not accept any returns: Due to the nature of the products sold within this section. If the product demonstrates a manufacturers fault, please contact our Customer Service team to enquire about the possibility of a return. I am 18 years of age or older. I accept all responsibility for my own actions and agree that I am legally bound to these terms and conditions. We value your privacy: We always ship purchases in plain everyday packaging. More details can be found on our Privacy Policy L'Oreal Paris Preference Tahiti 4 Brown $13.99 $14.00 Off RRP!	Adult Content Warning You are about to enter a section of our website that may contain content of an adult nature. This section of our website is designed for adults only and may include pictures and materials that some viewers may find offensive. This section of our website does not contain any nudity or obscene pictures only products of an adult nature. If you are under the age of 18, if such material offends you or if it is illegal to view such material in your State, Country or Community please do not continue. Entering the section of our site via the link below will constitute your consent to view these products of an adult nature and your agreement to the following terms and conditions: We do not accept any returns: Due to the nature of the products sold within this section. If the product demonstrates a manufacturers fault, please contact our Customer Service team to enquire about the possibility of a return. I am 18 years of age or older. I accept all responsibility for my own actions and agree that I am legally bound to these terms and conditions. We value your privacy: We always ship purchases in plain everyday packaging. More details can be found on our Privacy Policy L'Oreal Paris Preference Vivids Permanent Hai... $13.99 $14.00 Off RRP!	Adult Content Warning You are about to enter a section of our website that may contain content of an adult nature. This section of our website is designed for adults only and may include pictures and materials that some viewers may find offensive. This section of our website does not contain any nudity or obscene pictures only products of an adult nature. If you are under the age of 18, if such material offends you or if it is illegal to view such material in your State, Country or Community please do not continue. Entering the section of our site via the link below will constitute your consent to view these products of an adult nature and your agreement to the following terms and conditions: We do not accept any returns: Due to the nature of the products sold within this section. If the product demonstrates a manufacturers fault, please contact our Customer Service team to enquire about the possibility of a return. I am 18 years of age or older. I accept all responsibility for my own actions and agree that I am legally bound to these terms and conditions. We value your privacy: We always ship purchases in plain everyday packaging. More details can be found on our Privacy Policy L'Oreal Paris Preference Vivids Permanent Hai... $13.99 $14.00 Off RRP!
Adult Content Warning You are about to enter a section of our website that may contain content of an adult nature. This section of our website is designed for adults only and may include pictures and materials that some viewers may find offensive. This section of our website does not contain any nudity or obscene pictures only products of an adult nature. If you are under the age of 18, if such material offends you or if it is illegal to view such material in your State, Country or Community please do not continue. Entering the section of our site via the link below will constitute your consent to view these products of an adult nature and your agreement to the following terms and conditions: We do not accept any returns: Due to the nature of the products sold within this section. If the product demonstrates a manufacturers fault, please contact our Customer Service team to enquire about the possibility of a return. I am 18 years of age or older. I accept all responsibility for my own actions and agree that I am legally bound to these terms and conditions. We value your privacy: We always ship purchases in plain everyday packaging. More details can be found on our Privacy Policy L'Oreal Paris Preference Bruges 5 Light Brown $13.99 $14.00 Off RRP!	Adult Content Warning You are about to enter a section of our website that may contain content of an adult nature. This section of our website is designed for adults only and may include pictures and materials that some viewers may find offensive. This section of our website does not contain any nudity or obscene pictures only products of an adult nature. If you are under the age of 18, if such material offends you or if it is illegal to view such material in your State, Country or Community please do not continue. Entering the section of our site via the link below will constitute your consent to view these products of an adult nature and your agreement to the following terms and conditions: We do not accept any returns: Due to the nature of the products sold within this section. If the product demonstrates a manufacturers fault, please contact our Customer Service team to enquire about the possibility of a return. I am 18 years of age or older. I accept all responsibility for my own actions and agree that I am legally bound to these terms and conditions. We value your privacy: We always ship purchases in plain everyday packaging. More details can be found on our Privacy Policy L'Oreal Paris Preference Napoli 1 Black $13.99 $14.00 Off RRP!	Adult Content Warning You are about to enter a section of our website that may contain content of an adult nature. This section of our website is designed for adults only and may include pictures and materials that some viewers may find offensive. This section of our website does not contain any nudity or obscene pictures only products of an adult nature. If you are under the age of 18, if such material offends you or if it is illegal to view such material in your State, Country or Community please do not continue. Entering the section of our site via the link below will constitute your consent to view these products of an adult nature and your agreement to the following terms and conditions: We do not accept any returns: Due to the nature of the products sold within this section. If the product demonstrates a manufacturers fault, please contact our Customer Service team to enquire about the possibility of a return. I am 18 years of age or older. I accept all responsibility for my own actions and agree that I am legally bound to these terms and conditions. We value your privacy: We always ship purchases in plain everyday packaging. More details can be found on our Privacy Policy L'Oreal Paris Preference Vivids Permanent Hai... $13.99 $14.00 Off RRP!
Adult Content Warning You are about to enter a section of our website that may contain content of an adult nature. This section of our website is designed for adults only and may include pictures and materials that some viewers may find offensive. This section of our website does not contain any nudity or obscene pictures only products of an adult nature. If you are under the age of 18, if such material offends you or if it is illegal to view such material in your State, Country or Community please do not continue. Entering the section of our site via the link below will constitute your consent to view these products of an adult nature and your agreement to the following terms and conditions: We do not accept any returns: Due to the nature of the products sold within this section. If the product demonstrates a manufacturers fault, please contact our Customer Service team to enquire about the possibility of a return. I am 18 years of age or older. I accept all responsibility for my own actions and agree that I am legally bound to these terms and conditions. We value your privacy: We always ship purchases in plain everyday packaging. More details can be found on our Privacy Policy L'Oreal Paris Preference Oslo 9.1 Viking Ligh... $13.99 $14.00 Off RRP!	Adult Content Warning You are about to enter a section of our website that may contain content of an adult nature. This section of our website is designed for adults only and may include pictures and materials that some viewers may find offensive. This section of our website does not contain any nudity or obscene pictures only products of an adult nature. If you are under the age of 18, if such material offends you or if it is illegal to view such material in your State, Country or Community please do not continue. Entering the section of our site via the link below will constitute your consent to view these products of an adult nature and your agreement to the following terms and conditions: We do not accept any returns: Due to the nature of the products sold within this section. If the product demonstrates a manufacturers fault, please contact our Customer Service team to enquire about the possibility of a return. I am 18 years of age or older. I accept all responsibility for my own actions and agree that I am legally bound to these terms and conditions. We value your privacy: We always ship purchases in plain everyday packaging. More details can be found on our Privacy Policy L'Oreal Paris Preference Milan 4.5 Intense Br... $13.99 $14.00 Off RRP!	Adult Content Warning You are about to enter a section of our website that may contain content of an adult nature. This section of our website is designed for adults only and may include pictures and materials that some viewers may find offensive. This section of our website does not contain any nudity or obscene pictures only products of an adult nature. If you are under the age of 18, if such material offends you or if it is illegal to view such material in your State, Country or Community please do not continue. Entering the section of our site via the link below will constitute your consent to view these products of an adult nature and your agreement to the following terms and conditions: We do not accept any returns: Due to the nature of the products sold within this section. If the product demonstrates a manufacturers fault, please contact our Customer Service team to enquire about the possibility of a return. I am 18 years of age or older. I accept all responsibility for my own actions and agree that I am legally bound to these terms and conditions. We value your privacy: We always ship purchases in plain everyday packaging. More details can be found on our Privacy Policy L'Oreal Paris Preference Stockholm 10.21 Ver... $13.99 $14.00 Off RRP!
Adult Content Warning You are about to enter a section of our website that may contain content of an adult nature. This section of our website is designed for adults only and may include pictures and materials that some viewers may find offensive. This section of our website does not contain any nudity or obscene pictures only products of an adult nature. If you are under the age of 18, if such material offends you or if it is illegal to view such material in your State, Country or Community please do not continue. Entering the section of our site via the link below will constitute your consent to view these products of an adult nature and your agreement to the following terms and conditions: We do not accept any returns: Due to the nature of the products sold within this section. If the product demonstrates a manufacturers fault, please contact our Customer Service team to enquire about the possibility of a return. I am 18 years of age or older. I accept all responsibility for my own actions and agree that I am legally bound to these terms and conditions. We value your privacy: We always ship purchases in plain everyday packaging. More details can be found on our Privacy Policy L'Oreal Paris Preference Vivids Permanent Hai... $13.99 $14.00 Off RRP!	Adult Content Warning You are about to enter a section of our website that may contain content of an adult nature. This section of our website is designed for adults only and may include pictures and materials that some viewers may find offensive. This section of our website does not contain any nudity or obscene pictures only products of an adult nature. If you are under the age of 18, if such material offends you or if it is illegal to view such material in your State, Country or Community please do not continue. Entering the section of our site via the link below will constitute your consent to view these products of an adult nature and your agreement to the following terms and conditions: We do not accept any returns: Due to the nature of the products sold within this section. If the product demonstrates a manufacturers fault, please contact our Customer Service team to enquire about the possibility of a return. I am 18 years of age or older. I accept all responsibility for my own actions and agree that I am legally bound to these terms and conditions. We value your privacy: We always ship purchases in plain everyday packaging. More details can be found on our Privacy Policy L'Oreal Paris Preference Vivids Permanent Hai... $13.99 $14.00 Off RRP!	Adult Content Warning You are about to enter a section of our website that may contain content of an adult nature. This section of our website is designed for adults only and may include pictures and materials that some viewers may find offensive. This section of our website does not contain any nudity or obscene pictures only products of an adult nature. If you are under the age of 18, if such material offends you or if it is illegal to view such material in your State, Country or Community please do not continue. Entering the section of our site via the link below will constitute your consent to view these products of an adult nature and your agreement to the following terms and conditions: We do not accept any returns: Due to the nature of the products sold within this section. If the product demonstrates a manufacturers fault, please contact our Customer Service team to enquire about the possibility of a return. I am 18 years of age or older. I accept all responsibility for my own actions and agree that I am legally bound to these terms and conditions. We value your privacy: We always ship purchases in plain everyday packaging. More details can be found on our Privacy Policy L'Oreal Paris Preference Brasilia 3 Dark Brow... $13.99 $14.00 Off RRP!
Adult Content Warning You are about to enter a section of our website that may contain content of an adult nature. This section of our website is designed for adults only and may include pictures and materials that some viewers may find offensive. This section of our website does not contain any nudity or obscene pictures only products of an adult nature. If you are under the age of 18, if such material offends you or if it is illegal to view such material in your State, Country or Community please do not continue. Entering the section of our site via the link below will constitute your consent to view these products of an adult nature and your agreement to the following terms and conditions: We do not accept any returns: Due to the nature of the products sold within this section. If the product demonstrates a manufacturers fault, please contact our Customer Service team to enquire about the possibility of a return. I am 18 years of age or older. I accept all responsibility for my own actions and agree that I am legally bound to these terms and conditions. We value your privacy: We always ship purchases in plain everyday packaging. More details can be found on our Privacy Policy L'Oreal Paris Preference 11.21 Ultra Light Co... $13.99 $14.00 Off RRP!	Adult Content Warning You are about to enter a section of our website that may contain content of an adult nature. This section of our website is designed for adults only and may include pictures and materials that some viewers may find offensive. This section of our website does not contain any nudity or obscene pictures only products of an adult nature. If you are under the age of 18, if such material offends you or if it is illegal to view such material in your State, Country or Community please do not continue. Entering the section of our site via the link below will constitute your consent to view these products of an adult nature and your agreement to the following terms and conditions: We do not accept any returns: Due to the nature of the products sold within this section. If the product demonstrates a manufacturers fault, please contact our Customer Service team to enquire about the possibility of a return. I am 18 years of age or older. I accept all responsibility for my own actions and agree that I am legally bound to these terms and conditions. We value your privacy: We always ship purchases in plain everyday packaging. More details can be found on our Privacy Policy L'Oreal Paris Preference Bali 7.23 Dark Rose ... $13.99 $14.00 Off RRP!	Adult Content Warning You are about to enter a section of our website that may contain content of an adult nature. This section of our website is designed for adults only and may include pictures and materials that some viewers may find offensive. This section of our website does not contain any nudity or obscene pictures only products of an adult nature. If you are under the age of 18, if such material offends you or if it is illegal to view such material in your State, Country or Community please do not continue. Entering the section of our site via the link below will constitute your consent to view these products of an adult nature and your agreement to the following terms and conditions: We do not accept any returns: Due to the nature of the products sold within this section. If the product demonstrates a manufacturers fault, please contact our Customer Service team to enquire about the possibility of a return. I am 18 years of age or older. I accept all responsibility for my own actions and agree that I am legally bound to these terms and conditions. We value your privacy: We always ship purchases in plain everyday packaging. More details can be found on our Privacy Policy L'Oreal Paris Preference Virginia 5.3 Light G... $13.99 $14.00 Off RRP!
Adult Content Warning You are about to enter a section of our website that may contain content of an adult nature. This section of our website is designed for adults only and may include pictures and materials that some viewers may find offensive. This section of our website does not contain any nudity or obscene pictures only products of an adult nature. If you are under the age of 18, if such material offends you or if it is illegal to view such material in your State, Country or Community please do not continue. Entering the section of our site via the link below will constitute your consent to view these products of an adult nature and your agreement to the following terms and conditions: We do not accept any returns: Due to the nature of the products sold within this section. If the product demonstrates a manufacturers fault, please contact our Customer Service team to enquire about the possibility of a return. I am 18 years of age or older. I accept all responsibility for my own actions and agree that I am legally bound to these terms and conditions. We value your privacy: We always ship purchases in plain everyday packaging. More details can be found on our Privacy Policy L'Oreal Paris Preference Vivids Permanent Hai... $13.99 $14.00 Off RRP!	Adult Content Warning You are about to enter a section of our website that may contain content of an adult nature. This section of our website is designed for adults only and may include pictures and materials that some viewers may find offensive. This section of our website does not contain any nudity or obscene pictures only products of an adult nature. If you are under the age of 18, if such material offends you or if it is illegal to view such material in your State, Country or Community please do not continue. Entering the section of our site via the link below will constitute your consent to view these products of an adult nature and your agreement to the following terms and conditions: We do not accept any returns: Due to the nature of the products sold within this section. If the product demonstrates a manufacturers fault, please contact our Customer Service team to enquire about the possibility of a return. I am 18 years of age or older. I accept all responsibility for my own actions and agree that I am legally bound to these terms and conditions. We value your privacy: We always ship purchases in plain everyday packaging. More details can be found on our Privacy Policy L'Oreal Paris Preference 10.1 Helsinki $13.99 $14.00 Off RRP!	Adult Content Warning You are about to enter a section of our website that may contain content of an adult nature. This section of our website is designed for adults only and may include pictures and materials that some viewers may find offensive. This section of our website does not contain any nudity or obscene pictures only products of an adult nature. If you are under the age of 18, if such material offends you or if it is illegal to view such material in your State, Country or Community please do not continue. Entering the section of our site via the link below will constitute your consent to view these products of an adult nature and your agreement to the following terms and conditions: We do not accept any returns: Due to the nature of the products sold within this section. If the product demonstrates a manufacturers fault, please contact our Customer Service team to enquire about the possibility of a return. I am 18 years of age or older. I accept all responsibility for my own actions and agree that I am legally bound to these terms and conditions. We value your privacy: We always ship purchases in plain everyday packaging. More details can be found on our Privacy Policy L'Oreal Paris Preference Florence 5.21 Cool I... $13.99 $14.00 Off RRP!
Adult Content Warning You are about to enter a section of our website that may contain content of an adult nature. This section of our website is designed for adults only and may include pictures and materials that some viewers may find offensive. This section of our website does not contain any nudity or obscene pictures only products of an adult nature. If you are under the age of 18, if such material offends you or if it is illegal to view such material in your State, Country or Community please do not continue. Entering the section of our site via the link below will constitute your consent to view these products of an adult nature and your agreement to the following terms and conditions: We do not accept any returns: Due to the nature of the products sold within this section. If the product demonstrates a manufacturers fault, please contact our Customer Service team to enquire about the possibility of a return. I am 18 years of age or older. I accept all responsibility for my own actions and agree that I am legally bound to these terms and conditions. We value your privacy: We always ship purchases in plain everyday packaging. More details can be found on our Privacy Policy L'Oreal Paris Preference Vienna 7 Blonde $13.99 $14.00 Off RRP!	Adult Content Warning You are about to enter a section of our website that may contain content of an adult nature. This section of our website is designed for adults only and may include pictures and materials that some viewers may find offensive. This section of our website does not contain any nudity or obscene pictures only products of an adult nature. If you are under the age of 18, if such material offends you or if it is illegal to view such material in your State, Country or Community please do not continue. Entering the section of our site via the link below will constitute your consent to view these products of an adult nature and your agreement to the following terms and conditions: We do not accept any returns: Due to the nature of the products sold within this section. If the product demonstrates a manufacturers fault, please contact our Customer Service team to enquire about the possibility of a return. I am 18 years of age or older. I accept all responsibility for my own actions and agree that I am legally bound to these terms and conditions. We value your privacy: We always ship purchases in plain everyday packaging. More details can be found on our Privacy Policy L'Oreal Paris Preference Caracas 4.15 Intense... $13.99 $14.00 Off RRP!	Adult Content Warning You are about to enter a section of our website that may contain content of an adult nature. This section of our website is designed for adults only and may include pictures and materials that some viewers may find offensive. This section of our website does not contain any nudity or obscene pictures only products of an adult nature. If you are under the age of 18, if such material offends you or if it is illegal to view such material in your State, Country or Community please do not continue. Entering the section of our site via the link below will constitute your consent to view these products of an adult nature and your agreement to the following terms and conditions: We do not accept any returns: Due to the nature of the products sold within this section. If the product demonstrates a manufacturers fault, please contact our Customer Service team to enquire about the possibility of a return. I am 18 years of age or older. I accept all responsibility for my own actions and agree that I am legally bound to these terms and conditions. We value your privacy: We always ship purchases in plain everyday packaging. More details can be found on our Privacy Policy L'Oreal Paris Preference Toronto 3.12 Intens... $13.99 $14.00 Off RRP!

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