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L'Oreal Paris Preference Vivids Permanent Hair Colour 3.161 Pigalle (Magnetic Plum)
  Product ID: 2707222

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L'Oreal Paris Preference Vivids Permanent Hair Colour 3.161 Pigalle (Magnetic Plum)

L'Oreal Paris Preference Vivids Permanent Hair Colour 3.161 Pigalle (Magnetic Plum)

Product ID: 2707222
$23.99
$4.00 Off RRP
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Pharmacist Only Medicine

 This product is a Healthcare Practitioner-only dispensed medicine. To allow us to dispatch this product we require you to complete an online health questionnaire to allow our Healthcare practitioner to ensure that this product is suitable for you. Our healthcare practitioner may need to contact you if they feel a further consultation is required based on the product you are purchasing. If preferred our Healthcare practitioners are available if you wish to talk to them on 1300 367 283 free of charge.

ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. INCORRECT USE COULD BE HARMFUL.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT. INCORRECT USE COULD BE HARMFUL.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. WEAR PROTECTIVE CLOTHING, HATS AND EYEWEAR WHEN EXPOSED TO THE SUN. PROLONGED SUN EXPOSURE SHOULD BE AVOIDED. FREQUENT USE AND RE-APPLICATION IN ACCORDANCE WITH DIRECTIONS IS REQUIRED FOR EFFECTIVE SUN PROTECTION.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. USE IN CONJUNCTION WITH A HEALTHY DIET AND EXERCISE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
THIS PRODUCT IS NOT AVAILABLE FOR PURCHASE BY THE GENERAL PUBLIC.
BREAST MILK IS BEST FOR MOST BABIES. INFANT FORMULA IS A HEALTHY ALTERNATIVE IF NEEDED. RETAIL QUANTITIES ONLY. LIMITS APPLY.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. WEAR PROTECTIVE CLOTHING, HATS AND EYEWEAR WHEN EXPOSED TO THE SUN. PROLONGED SUN EXPOSURE SHOULD BE AVOIDED. FREQUENT USE AND RE-APPLICATION IN ACCORDANCE WITH DIRECTIONS IS REQUIRED FOR EFFECTIVE SUN PROTECTION.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. USE IN CONJUNCTION WITH A HEALTHY DIET AND EXERCISE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. INCORRECT USE COULD BE HARMFUL.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT. INCORRECT USE COULD BE HARMFUL.
 

Information

L'Oréal Paris Préférence Vivids 9.213 Rose Gold
L'Oréal Paris Préférence Vivids 9.213 Rose Gold

Preference Vivids
Be BOLD, choose bold colours.


The Preference Vivids range By L'oreal Paris is our most innovative expertise in bold colours. The formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. Achieve up to 3X shinier hair with Préférence ultra vibrant colours, featuring light reflecting dyes, for a luminous colour full of reflects.*

Made for all hair types. The formula comes in a gel texture and 150ml mix kit to provide an easy and even application.


*Instrumental test

**if the shine protect conditioner is applied weekly).

7 Vivid colours, inspired by fashion

L'Oréal Paris Préférence Vivids 9.213 Rose Gold
L'Oréal Paris Préférence Vivids 9.213 Rose Gold
L'Oréal Paris Préférence Vivids 9.213 Rose Gold

What's Included

Préférence Vivids comes with colouring gel, a developer cream, and the Shine Protect Conditioner, everything you need to achieve Vivid salon results at home.

L'Oréal Paris Préférence Vivids 9.213 Rose Gold

Step One:  Colouring Gel


Infused with a blend of powerful dyes selected by our hair colour experts for an ultra-vibrant shade with luminous reflects.

L'Oréal Paris Préférence Vivids 9.213 Rose Gold

Step Two:  Developer Cream


Help develop your ultra, vibrant luminous colour with this easy developer cream application.

L'Oréal Paris Préférence Vivids 9.213 Rose Gold

Step Three:  Shine Protect Conditioner


Deeply conditioning care enriched with UV filters and Vitamin E. Use week after week to maintain the radiance of your coloured hair from up to 8 weeks.

Care for your vivid hair

L'Oréal Paris Préférence Vivids 9.213 Rose Gold

L'Oreal Paris Preference Vivids

Préférence Vivids comes with a Shine Protect Conditioner, which you can use week after to week to maintain the radiance of your newly coloured hair.

L'Oréal Paris Préférence Vivids 9.213 Rose Gold

L'Oreal Paris Elvive Colour Protect Shampoo


L'Oréal Paris Elvive Colour Protect shampoo seals colour inside the fibre, protects against UV rays and deeply nourishes to prolong colour, radiance & shine.

L'Oréal Paris Préférence Vivids 9.213 Rose Gold

L'Oreal Paris Elvive Colour Protect Conditioner


L'Oréal Paris Elvive Colour Protect conditioner seals colour inside the fibre, protects against UV rays and deeply nourishes to prolong colour, radiance & shine.

L'Oréal Paris Préférence Vivids 9.213 Rose Gold

L'Oreal Paris Elvive Colour Protect Wonder Water


In 8 seconds, fights against the effects of time on your coloured hair. 5X more shine, 8X more hydration, up to 97% stronger coloured hair*
*Consumer use test on 150 women.

General Information

Our NEW Préférence Vivids range provides bold, luminous colour full of reflects, that lasts up to 8 weeks *Instrumental test

NEW Preference Vivids range is our most innovative expertise in bold colours. The formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. *Instrumental test

Achieve up to 3X shinier hair with Préférence ultra vibrant colours, featuring light reflecting dyes, for a luminous colour full of reflects. *Instrumental test The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).

Preference Vivid Colours is available in 7 fashion inspired shades. Shade Magnetic Plum was inspired by the crazy magnetic neon purple lights that invade the night clubs in Pigalle. Create your own look with this vivid Magnetic Plum colour.

Made for all hair types, the formula comes in a gel texture and 150ml mix kit to provide an easy and even application.

Size: 1 Pack

KEY FEATURES

• High impact vivid colours
• Formula is infused with a blend of powerful pure dyes selected by hair colour experts for ultra-vibrant colours.
• Achieve up to 3X shinier hair with light reflecting dyes and a luminous colour full of reflects. *Instrumental test
• Up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).
• Available in 7 high impact, bold fashion colours.

Ingredients

1242572- Colourant Gel: AQUA / WATER • ALCOHOL DENAT. • PEG-4
RAPESEEDAMIDE • GLYCERYL LAURYL ETHER • DECETH-3 • PROPYLENE GLYCOL •
LAURETH-5 CARBOXYLIC ACID • ETHANOLAMINE • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • AMMONIUM HYDROXIDE • POLOXAMER 338 • OLEYL ALCOHOL • 2,4-DIAMINOPHENOXYETHANOL HCL • 4-AMINO-2-HYDROXYTOLUENE • m-AMINOPHENOL • HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL • 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE • THIOGLYCERIN • TOLUENE-2,5-DIAMINE • AMMONIUM THIOLACTATE • EDTA • ERYTHORBIC ACID • PARFUM / FRAGRANCE. (F.I.L. C234406/1).

1190015- Developer Cream: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL
ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN. (F.I.L. C202321/2).

1217043 A- Shine Protect Conditioner: AQUA /WATER • CETEARYL ALCOHOL •
GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA / CANDELILLAWAX •
AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • TOCOPHERYL ACETATE • SODIUM PCA • PHENOXYETHANOL • ETHYLHEXYL SALICYLATE • TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE • LIMONENE • CAMELINA SATIVA SEED OIL • LINALOOL • BENZYL ALCOHOL • BENZYL BENZOATE • GERANIOL • CETRIMONIUM CHLORIDE • CITRONELLOL • HEXYL CINNAMAL
• AMYL CINNAMAL • PARFUM / FRAGRANCE (F.I.L. C232981/1).

Directions

STEP 1 - PRE-COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 - PREPARATION: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 - APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.
Rated 5 out of 5 by from Great coverage I used a red shade first, but didn't really like it. Decided to cover it with this purple and I love it. One box does my whole hair easily and I have thick, shoulder length hair. Can't really see the regrowth until the 2 month mark on my dark brown hair.
Date published: 2022-08-07
Rated 5 out of 5 by from Love it [This review was collected as part of a promotion.] This product has amazing colour and allowed my hair to still feel healthy afterwards. I was amazed with the colour and how long it lasted.
Date published: 2022-07-01
Rated 5 out of 5 by from Great colour Low smell [This review was collected as part of a promotion.] Great colour take, went onto a dark sandy blonde, colour turned out amazing, easy process, low smell
Date published: 2022-06-18
Rated 5 out of 5 by from Great colour. Easy to apply. [This review was collected as part of a promotion.] I love the colour of this dye. It’s bright but subtle at the same time. It blended and applied nicely to my hair. Instructions were easy to follow and application process was easy. As far as box dye goes, this one is pretty decent.
Date published: 2022-06-17
Rated 5 out of 5 by from Bright and vivacious! [This review was collected as part of a promotion.] Such a beautiful pop of colour! It left my hair feeling bright, vivacious and silky smooth.
Date published: 2022-06-17
Rated 5 out of 5 by from Great [This review was collected as part of a promotion.] I really love bright colours, and this was a little more subtle than I thought but still quite bright. It was super easy to use and didn’t drip very much at all. There was a smell but as with all box dye it was par for the course, just make sure you’re definitely in a well ventilated area. I’d be interested to try other colours in this line in the future.
Date published: 2022-06-15
Rated 5 out of 5 by from Love this [This review was collected as part of a promotion.] Awesome product, the colour was so pretty and felt so safe on my hair.
Date published: 2022-06-14
Rated 5 out of 5 by from Loved the colour! [This review was collected as part of a promotion.] Firstly, The smell was not overpowering with fumes you get in many brands of dye, this had absolulty no smell whatsoever! The colour was delighful, Perfect for someone like myself with darker hair, a nice colour that doesn't stick out. The packaging catches the lingering eye when searching for that one nice colour. It served with a very generous amount so I could cover my whole head, long hair and all & did not leave a nasty stain on my skin like other darker colours can, easy to wipe & clean.
Date published: 2022-06-06
Rated 5 out of 5 by from Great vibrant color [This review was collected as part of a promotion.] I found this a great hair dye. Color has remained vibrant for several weeks now. The conditioner definitely give my hair an awesome shine and it look amazing after I have used the conditioner. Also did a great job at covering all my stubborn greys
Date published: 2022-06-06
Rated 5 out of 5 by from Highly Vivid Plum Permanent Hair Colour [This review was collected as part of a promotion.] Reasonably easy to apply Nice fun colour, vibrant and intense
Date published: 2022-06-06
Rated 5 out of 5 by from Vivid Magnetic Plum [This review was collected as part of a promotion.] The instructions were easy to understand and i liked that they came in multiple languages. The bleach smell was a little overwhelming compared to other brands i have tried. Ive received many compliments for my new hair colour though and will probably purchase again in a couple weeks to touch up the roots. The colour on the package wasnt a true indication of new colour on my original colour hair though.
Date published: 2022-05-25
Rated 5 out of 5 by from Vibrant purple [This review was collected as part of a promotion.] This hair dye is amazing, considering my dark brown hair colour I was surprised to see how vibrant the colour turned out. Great even coverage and soft silky vivid hair.
Date published: 2022-05-23
Rated 5 out of 5 by from Bright brilliance [This review was collected as part of a promotion.] I love this purple! The dye was easy to use and the colour came up great!
Date published: 2022-05-22
Rated 5 out of 5 by from Many compliments [This review was collected as part of a promotion.] The instructions were easy to understand and i liked that they came in multiple languages. The bleach smell was a little overwhelming compared to other brands i have tried. Ive received many compliments for my new hair colour though and will probably purchase again in a couple weeks to touch up the roots. The colour on the package wasnt a true indication of new colour on my original colour hair though.
Date published: 2022-05-21
Rated 5 out of 5 by from Vibrant & Salon Quality [This review was collected as part of a promotion.] This is a brilliant, easy and vibrant product. The washout didn’t stain or colour areas I didn’t wish it too. Doesn’t rub off on pillows or stain towels which is a bonus
Date published: 2022-05-20
Rated 5 out of 5 by from Gorgeous! [This review was collected as part of a promotion.] L’Oréal Paris Preference Vivids High Intensity Gel permanent hair colour in magnetic plum was one i was excited to try. Application was easy and i could immediately start to see the magnetic plum colour come through as i was waiting to rinse. The colour is so beautiful and gave me a luminous bold result i could not be happier with. The shine protect conditioner was generous in size enough for a few washes that helped make the colour last longer while keeping my hair soft and shiny.
Date published: 2022-05-19
Rated 5 out of 5 by from Vivid colors [This review was collected as part of a promotion.] This hair dye was easy to use and clear instructions. It was easy to mix the coloring gel and the developer cream. It gives an even color. The conditioner was soft to apply and left my hair smooth. I like this dye and would purchase.
Date published: 2022-05-19
Rated 5 out of 5 by from Plum hair dye [This review was collected as part of a promotion.] I had black hair and was excited to find a dye that could go on top of black. It highlighted my hair with a plum shine and my roots looked amazing. I am very happy with the colour so next time i would strip my hair first so i get the full effect of the vibrance.
Date published: 2022-05-19
Rated 5 out of 5 by from It’s great. [This review was collected as part of a promotion.] I usually use a different brand to dye my hair and I usually have to use 4 or 5 tubes of the colouring agent due to being a creme dye. But with this 1 it was 1 tube and did my whole hair which is almost waist length. I did the dye. It came out darker than I expected but I’ve now washed my hair three times since doing my hair and it’s still as vibrant as when I just did it
Date published: 2022-05-19
Rated 5 out of 5 by from Easy to use dye, vibrant colour [This review was collected as part of a promotion.] I dedicded to test the dye on my daughter's hair and my mum's hair. There was plenty in the bottle to do my daughter's tips and highlights for my mum, with plenty left over. My daughter had brown hair and the colour turned out beautifully. In my mums grey hair the colour was even more vibrant. I will definitely be buying this hair dye to do an all over colour for my daughter, the colour is stunning!! Oh, and the conditioner provided in the box is top quality, smells amazing and leaves your hair so soft! All in all I give this a 10 out of 10. Great, easy product.
Date published: 2022-05-19
Rated 4 out of 5 by from not the color it claims to be on my blonde hair it turned out dark burgundy/plum. i dont mind it because i like the color but i think it would be too dark for people who have brown hair. i find it strange that it says on the box that it is not suitable for blonde hair.
Date published: 2024-09-08
Rated 4 out of 5 by from Great product [This review was collected as part of a promotion.] The hair dye was easy to apply and I didn’t find the odour as invasive as some box dyes. I did struggle a little to get it to go through all my hair so someone with long thick hair would definitely require two boxes but in all it had good coverage.
Date published: 2022-06-28
Rated 4 out of 5 by from Subtle colour change [This review was collected as part of a promotion.] Not as vibrant as picture and title suggests, can only tell that hair is coloured in certain lighting, good if you want a subtle hair colour.
Date published: 2022-06-17
Rated 4 out of 5 by from Fantastic [This review was collected as part of a promotion.] I'm just going to start off by saying that the colour didn't come out as expected but this is due to having already coloured hair which I had been desperately trying to fade in order to get the best colour I could possibly get. In having said that, I am pleasantly surprised by the end result, so much so that this may be my new favourite colour! I loved everything about this product, starting with the initial mixing. It was super easy to mix/shake compared to other brands. Next was the application. The consistency was a little runny, but that's definitely a good thing. It spread so easily compared to other brands that are thicker and more difficult to apply. With the developing time, I did leave it in longer than recommended but I've always done that. Not sure why lol I loved the size of the conditioner treatment as well. The end result is a dark plum colour that looks almost black indoors but outdoors it looks so pretty. I'm in love!
Date published: 2022-06-12
Rated 4 out of 5 by from L’Oreal Hair Colour [This review was collected as part of a promotion.] The hair colour was easy to apply & it didn’t take too long to see my hair colour start to change. My hair feels soft afterwards & I love the colour.
Date published: 2022-06-11
Rated 4 out of 5 by from Very happy [This review was collected as part of a promotion.] Very easy to apply. Great coverage. Not too strong of a smell. Left my hair feeling smooth and looking shiny afterwards
Date published: 2022-06-02
Rated 4 out of 5 by from High gloss [This review was collected as part of a promotion.] Very dark deep colour high gloss my hair is already dark but when in the sun or under a well lit area the colour really showed through very stunning
Date published: 2022-06-01
Rated 4 out of 5 by from Great colour [This review was collected as part of a promotion.] I was excited to try this colour and I wasn't too disappointed, the colour is great, its vibrant when the light hits it. I like that the conditioner is really generous.
Date published: 2022-05-31
Rated 4 out of 5 by from Would recommend [This review was collected as part of a promotion.] The colour turned out well on my hair, it didn't look as vibrant as pictured. Turned out to be more burgundy than purple, that might be caused by the base [light brown] colour of my hair since it's already dyed.
Date published: 2022-05-24
Rated 4 out of 5 by from Vivid colour [This review was collected as part of a promotion.] Very easy to use and apply, instructions were easy to follow. The colour (Magnetic Plum) provided a luxurious dark purple sheen to my hair, beautiful in the sunlight.
Date published: 2022-05-23
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