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L'Oreal Paris Preference Oslo 9.1 Viking Light Ash Blonde
  Product ID: 2630874

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L'Oreal Paris Preference Oslo 9.1 Viking Light Ash Blonde

L'Oreal Paris Preference Oslo 9.1 Viking Light Ash Blonde

Product ID: 2630874
$23.99
$4.00 Off RRP
Don't Pay RRP: $27.99
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Pharmacist Only Medicine

 This product is a Healthcare Practitioner-only dispensed medicine. To allow us to dispatch this product we require you to complete an online health questionnaire to allow our Healthcare practitioner to ensure that this product is suitable for you. Our healthcare practitioner may need to contact you if they feel a further consultation is required based on the product you are purchasing. If preferred our Healthcare practitioners are available if you wish to talk to them on 1300 367 283 free of charge.

ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. INCORRECT USE COULD BE HARMFUL.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT. INCORRECT USE COULD BE HARMFUL.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. WEAR PROTECTIVE CLOTHING, HATS AND EYEWEAR WHEN EXPOSED TO THE SUN. PROLONGED SUN EXPOSURE SHOULD BE AVOIDED. FREQUENT USE AND RE-APPLICATION IN ACCORDANCE WITH DIRECTIONS IS REQUIRED FOR EFFECTIVE SUN PROTECTION.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. USE IN CONJUNCTION WITH A HEALTHY DIET AND EXERCISE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
THIS PRODUCT IS NOT AVAILABLE FOR PURCHASE BY THE GENERAL PUBLIC.
BREAST MILK IS BEST FOR MOST BABIES. INFANT FORMULA IS A HEALTHY ALTERNATIVE IF NEEDED. RETAIL QUANTITIES ONLY. LIMITS APPLY.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. WEAR PROTECTIVE CLOTHING, HATS AND EYEWEAR WHEN EXPOSED TO THE SUN. PROLONGED SUN EXPOSURE SHOULD BE AVOIDED. FREQUENT USE AND RE-APPLICATION IN ACCORDANCE WITH DIRECTIONS IS REQUIRED FOR EFFECTIVE SUN PROTECTION.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. USE IN CONJUNCTION WITH A HEALTHY DIET AND EXERCISE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. INCORRECT USE COULD BE HARMFUL.

PLEASE REFER TO ANY HEALTH AND PRODUCT WARNINGS BELOW.
ASK YOUR PHARMACIST ABOUT THIS PRODUCT. INCORRECT USE COULD BE HARMFUL.
 

Information

Preference
Preference
Preference

Préférence is the expert in long-lasting luminous colour that offers the latest on-trend fashion shades direct from the salon. With vibrant shades, to light and dark hues and salon effects like Ombre and Highlights. Enhanced with a hi-shine elixir and unique colour extending conditioner, your hair is guaranteed to remain luminous for up to 8 weeks.

Preference
Preference
Preference
Preference

Pour the gel colourant into the developer crème and shake well.

https://rich.skulibrary.com/productv2/LORE/Casting%20Creme%20Gloss/B25515/ROW7.IMAGE2.jpg

Apply from root to tip, then massage to ensure the colour is evenly spread. Leave in for 30 minutes.

Preference

Rinse with warm water until water runs clear. Apply Colour Lock Conditioner and leave in for 2 minutes then rinse.

General Information

L'Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula for lasting, multidimensional colour whilst providing 100% grey coverage**.

With a high concentration of dyes, Préférence provides 9 weeks of fade-defying* and multidimensional colour, respecting the hair's natural highs and lows, for a look that is radiant, luminous and lasting.

* Consumer test except for copper/red shades.
** Instrumental tests on grey hair swatches before and after using Préférence.

L'Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula for lasting, multidimensional colour. With a high concentration of dyes, Préférence provides 9 weeks of fade-defying* and multidimensional colour, respecting the hair's natural highs and lows, for a look that is radiant, luminous and lasting. It's suitable for all hair textures, offering fade-defying colour* and multidimensional shine and 100% grey coverage**. FADE-DEFYING COLOUR Préférence has a high concentration of high-tenacity dyes that penetrate hair fibres for 9 weeks of fade-defying colour*. LIQUID GEL TECHNOLOGY Formulated with an innovative oil-in-gel formula, Préférence perfectly coats the hair so that light bounces back for an even, natural shine. The innovative Liquid Gel Technology locks in the dyes to accentuate reflections, revealing multidimensional colour with intense radiance. The bonus: this new formula doesn't drip for an easy, mess-free application at home. *Consumer test except for copper/red shades. ** Instrumental tests on grey hair swatches before and after using Préférence.

Size: 1 Unit

Fragrance: N/A

KEY FEATURES

• Up to 9 weeks of fade-defying colour
• Luminous colour full of reflects
• 100% grey coverage
• No drip oil in gel formula
• Enriched with a UV filter and Vitamin E

Ingredients

1263171 C- COLOUR GEL: AQUA / WATER • PEG-4 RAPESEEDAMIDE • ALCOHOL DENAT. • DECETH-3 • PROPYLENE GLYCOL • AMMONIUM HYDROXIDE • LAURETH-5 CARBOXYLIC ACID • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • POLO XAMER 3 3 8 • O L E Y L A LCOHO L • m- AMINOPHENOL • 4-AMINO-2-HYDROXYTOLUENE • 2-AMINO-3-HYDROXYPYRIDINE • HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL • HYDROXYBENZOMORPHOLINE • AMMONIUM THIOLACTATE • 2-METHYL-5-HYDROXYETHYLAMINOPHENOL • p-PHENYLENEDIAMINE • TETRASODIUM GLUTAMATE DIACETATE • OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE • CITRIC ACID • ERYTHORBIC ACID • 2,4-DIAMINOPHENOXYETHANOL HCL • PARFUM / FRAGRANCE. (F.I.L. C202321/2)

1190015 - DEVELOPER CREAM: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN. (F.I.L. C232981/1)

1217043 A - SHINE PROTECT CONDITIONER: A Q U A / WAT E R • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA / CANDELILLA WAX • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • TOCOPHERYL ACETATE • SODIUM PCA • PHENOXYETHANOL • ETHYLHEXYL SALICYLATE • TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE • LIMONENE • CAMELINA SATIVA SEED OIL • LINALOOL • BENZYL ALCOHOL • BENZYL BENZOATE • GERANIOL • CETRIMONIUM CHLORIDE • CITRONELLOL • HEXYL CINNAMAL • AMYL CINNAMAL • PARFUM / FRAGRANCE. (F.I.L. C232981/1)

Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

Directions

1. Pour the gel colourant into the developer Crème and shake well. 2. Apply from root to tip, then massage to ensure the colour is evenly spread. 3. Leave in for 30 minutes. 4. Rinse with warm water until water runs clear. 5. Apply Colour Lock Conditioner and leave in for 2 minutes then rinse.
Rated 5 out of 5 by from Lovely Light Ash Blonde Beautiful, natural looking blonde. I’ve been using this colour for a couple of years now and it’s very reliable. People are always commenting on how great my hair looks and are surprised that I do it myself for so little money.
Date published: 2022-05-22
Rated 5 out of 5 by from Keeping me in colour Loreal is the only brand of hair colour I've ever used, and always satisfied, it's definitely the best!
Date published: 2022-05-19
Rated 5 out of 5 by from Great colour This has been the best hair colour, l have tried numerous hair dyes but found they always seem to leave a orange undertone .
Date published: 2022-04-13
Rated 5 out of 5 by from will continue to use 40yrs old with light brown hair, this is a beautiful natural blonde colour. I leave it on for at lease an hour for best results.
Date published: 2021-09-06
Rated 5 out of 5 by from My favourite My favourite hair colour. I ALWAYS get compliments on my hair with this colour....& so easy to use.
Date published: 2021-03-22
Rated 5 out of 5 by from L'Oreal Préfèrence 9.1 for me I have used this L'Oreal Préfèrence hair colour for many years. Always the same tone 9.1. It has never disappointed, and the shade achieved is always the shade desired by me. My hair shines and feels invigorated after dying. Perfect for me.
Date published: 2020-04-18
Rated 5 out of 5 by from Fantastic product which I've been using for years Been using this for many years and extremely happy with it!
Date published: 2019-11-25
Rated 5 out of 5 by from Excellent colour Have been using this product for years, it gives the best results for a natural light blonde colour, with no brassy left over look. My hair is very healthy. It also comes with the tube of conditioner which is great, and a tube of silver toner which I find I rarely need to use being an Ash blonde colour.
Date published: 2019-11-25
Rated 5 out of 5 by from Color perfection This is the second time around that I have purchased fo L'Oreal Paris Preference Permanent Hair Colour - 9.1 Viking (Intense, fade-defying colour) and it’s my go to colour from now on in! The best way to discribe the colour is cream and honey with more cream than the honey lol . It takes away any brassy blonde you may have had on your hair as it does have a great balance of ash in it to do so.I get complemented everyday on my colour people ask me if it’s natural or am I just lucky to have such gorgeous hair. I tell them they bottled my colour when I was a kid so my natural colour is just available now so I can turnback time hahaha! I forgot to mention the conditioner is incredible, makes your hair so silky and smooth and it also comes with a colour stay life extender which cancels out and brass that you may be prone to getting. This Viking colour had better stick around or I’ll be so upset as I have never before felt so confident using packet dyes before and now it’s as simple as simple with gorgeous looking hair in the process!
Date published: 2019-02-26
Rated 5 out of 5 by from Beautiful blonde Best product ever! I've been colouring my hair for way too many years , and this simply cares for my hair beautifully.
Date published: 2019-01-30
Rated 5 out of 5 by from true to colour I have used L'Oreal Paris Preference now for a number of years and I really like it. I find it is very true to colour and it doesn't burn my sensitive skin on my scalp. Also leaves my hair very hydrated unlike some other products. So good!
Date published: 2019-01-24
Rated 5 out of 5 by from Fabulous Hair Fabulous colour result easy to follow instructions great product highly recommend.
Date published: 2018-05-13
Rated 4 out of 5 by from Viking hair colour Great hair dye, it leaves hair soft and undamaged.
Date published: 2022-10-04
Rated 4 out of 5 by from Great colour I have been purchasing this product for years & I like the colour but it doesn't cover the grey hairs as stated on the packaging.
Date published: 2019-08-12
Rated 1 out of 5 by from Didn’t go to plan Used this on my already blonde hair to try even out the colours and turned my hair blue/grey
Date published: 2022-06-19
Rated 1 out of 5 by from Did not blonde my hair Did not blonde my hair, made my hair stay like
Date published: 2021-12-20
Rated 1 out of 5 by from Very disappointed I have using this dye for ages and have always loved it. I always about five packs when on special. I used it the other week and my hair came out more strawberry blonde than ash, so I tried again two weeks ago and the same again!!! I have checked the bottles to ensure they were the right 9.1 and yes, also I notice it fades and brings back my greys after a couple of weeks .... so disappionted and I have packets of the stuff .... I want ash blonde, not strawberry
Date published: 2021-10-21
Rated 1 out of 5 by from The colour is no longer Ash Blonde!!!! I have been buying this product for many years as it has been the perfect Light Ash Blonde and has kept my hair in good condition. The packaging has changed from Viking to “Oslo” with the claim “New Look New Name (BEFORE,VIKING) Same Shade”. This is absolutely false... this is now a sandy blonde... ie it throws Gold tones, NOT Ash. Loreal no longer offers an Ash Blonde at all. They have done the same with the Excellence Cream range. AWFUL COLOUR!!!!! One star and really shouldn’t get that for the blatant lie on the product. The product in addition now dries out my hair terribly. What on earth??? Why make a great product into a terrible product???? Bizarre.
Date published: 2021-09-27
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